Papers - Ono, Akinori

"Buying Intention Toward Mass-customized Products: An Analysis on the Difference among Product Categories" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  50 ( 2 ) 1-18 2007.06

Research paper (bulletin of university, research institution), Single Work, Accepted

"Relational Contracting and Asset Specificity in Marketing Channel" (in abstract format)

Tomokazu Kubo Akinori Ono

Proceedings of the 2007 INFORMS Marketing Science Conference (INFORMS)   2007.06

Research paper (conference, symposium, etc.), Joint Work

"Determinants of Consumer Preference toward Mass Customized Products"

Akinori Ono Seiji Endo

Joel R. Evans, ed., Retailing 2006: Strategic Challenges in the New Millenniam (Academy of Marketing Science)     215-219 2006.11

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Determinants of Consumer Choice of Customized Products: Advantage and Disadvantage in Mass Customization" (in abstract format) (in Japanese)

Akinori Ono

Proceedings of the 56th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)     71-73 2007.05

Research paper (conference, symposium, etc.), Single Work, Accepted

"Reexamination of Technology Acceptance and Innovation Adoption Theories: A Consumer Perspective" (in Japanese)

Akinori Ono

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0603 )  2007.01

Research paper (bulletin of university, research institution), Single Work

"Positive and Negative Impacts of the Stage of Mass Customization on Consumers' Buying Intention" (in abstract format) (in Japanese)

Akinori Ono

#IProceedings of the 33th Conference<?I>, Japan Association for Consumer Studies (Japan Association for Consumer Studies)     84-87 2006.11

Research paper (conference, symposium, etc.), Single Work, Accepted

"A Strategy for Supplying Mass Customized Products: Delayed Product Differentiation in Auto Dealership"

Akinori Ono Seiji Endo

Joel R. Evans, ed., Retailing 2006: Strategic Challenges in the New Millenniam (Academy of Marketing Science)     220-225 2006.11

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Relationship Among Sellers, Buyers, and Environmental Factors for Mass Customization Strategy" (in Japanese)

Akinori Ono Tomokazu Kubo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2006-013 ) 1-20 2006.09

Research paper (bulletin of university, research institution), Joint Work

"Postponement of Product Differentiation and Consumer Choice for Mass Customized Products" (in abstract format) (in Japanese)

Akinori Ono Tomokazu Kubo Seiji Endo

Journal of Marketing and Distribution (Japan Society of Marketing and Distribution)  9 ( 2 ) 68 2006.09

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Signaling Effects of Advertising and Distribution" (in abstract format)

Akinori Ono

Proceedings of the AMS/KAMS Cultural Perspectives in Marketing Conference (Academy of Marketing Science / Korean Academy of Marketing Science (jointed))   2006.07

Research paper (conference, symposium, etc.), Single Work, Accepted

"The Amounts of Advertising and Distribution as Extrinsic Cues of Price and Quality"

Akinori Ono

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0602 ) 1-17 2006.07

Research paper (bulletin of university, research institution), Single Work

"Delayed Product Differentiation Strategy for Mass Customization" (in abstract format)

Akinori Ono Tomokazu Kubo Seiji Endo

Proceedings of the 9th Biennial Education and Themes in Commercial Distribution Conference (European Association of Education and Research in Commercial Distribution)   2006.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Postponement of Product Differentiation and Consumer Choice for Mass Customized Products" (in abstract format) (in Japanese)

Akinori Ono Tomokazu Kubo Seiji Endo

Proceedings of the 56th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)     59-61 2006.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Reexamination of Rogers' Theory of Diffusion of Innovation: A Computer Simulation" (in abstract format)

Akinori Ono Kenneth C. Gehrt

Brian K. Jorgensen and Richard S. Palidus eds., Building Bridges Between Knowledge and Practice in Marketing Education (Marketing Educators' Association)     132 2006.04

Research paper (conference, symposium, etc.), Joint Work, Accepted

"A Computer Simulation of the Five-Category, Diffusion of Innovation Model Posited by E. M. Rogers"

Akinori Ono Kenneth C. Gehrt

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0601 )  2006.04

Research paper (bulletin of university, research institution), Joint Work

"An Empirical Study of Firms' Intentions to Supply Mass Customized Products with Delayed Product Differentiation Strategy"

Akinori Ono Tomokazu Kubo Seiji Endo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2005-038 ) 1-20 2006.02

Research paper (bulletin of university, research institution), Joint Work, Accepted

"Long-Term Channel Relationship with Specific Asset"

Tomokazu Kubo Akinori Ono Seiji Endo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2005-036 ) 1-33 2006.02

Research paper (bulletin of university, research institution), Joint Work, Accepted

"Consumers' Intention to Purchase E-Customized Products: Comparison of U.S.A. and Japan"

Jungkun Park Akinori Ono Seiji Endo

International Journal of Business Research 2 ( 1 ) 25-31 2005.10

Research paper (scientific journal), Joint Work, Accepted,  ISSN  1554-5466

"Mass Customization: Determinants of Consumer Preference for Customized Product" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  48 ( 4 ) 1-20 2005.10

Research paper (bulletin of university, research institution), Single Work, Accepted

"Consumer Knowledge and Information Search" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  47 ( 3 ) 9-22 2004.08

Research paper (bulletin of university, research institution), Single Work, Accepted