Papers - Ono, Akinori

"Expressed/Latent Needs for Co-creative Fashion Product"

Akinori Ono Seiji Endo

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)   2015.06

Joint Work, Accepted

"Why It Stays Here? Examining the Determinants of Consumer Avoidance Advertising of Personalized Advertising on the Web"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  25 2015.02

Joint Work, Accepted

"Your Car Looks Like You" Consumer Evaluation of Anthropomorphized Products"

Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito Akinori Ono

Proceedings of KSMS 2014 International Conference (Korean Scholars of Marketing Science)   2014.11

Joint Work

"How Do You Know Me? Examining the Determinants of Consumer Avoidance of Personalized Advertising on the Web"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2014.11

Joint Work, Accepted

"Effects of eWOM Campaigns with Rewards from the Perspectives of Givers and Receivers"

Tengchen Chiu Mai Kikumori Akinori Ono

Proceedings of AMS World Marketing Congress (Academy of Marketing Science)   2014.08

Joint Work, Accepted

"The Effects of FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan"

Makoto Ono Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)   2014.07

Joint Work, Accepted

"Signaling and External Effects of FoSHU (Food for Specified Health Uses) in Japan"

Makoto Ono Akinori Ono

Proceedings of International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2014.03

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Mass Customization System Is Not One-size-fit-all"

Bin Fang Akinori Ono Seiji Endo

Mass Customization and Personalization Conference Proceedings (Mass Customization and Personalization Conference)   2014.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Mass Customization as Responsive Market Orientation and Mass Production as Proactive Orientation"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  33 ( 2 ) 35-48 2013.09

Research paper (scientific journal), Single Work

"The Effects of Health Claims and the Symbolic Mark: A Case of FoSHU (Food for Specified Health Uses) in Japan"

Makoto Ono Akinori Ono

World Marketing Congress Proceedings (Academy of Marketing Science)  7 2013.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Product and Ingredient Branding in a Mass Customization System"

Akinori Ono Seiji Endo

EMAC Annual Conference Proceedings (European Marketing Academy)  7 2013.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Three Kinds of the Construal Level Concept in Consumer Studies (2): Focusing on the Social Distance between WOM Senders and Receivers"

Akinori Ono Yae Mizuta

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-036 ) 1-20 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Three Kinds of the Construal Level Concept in Consumer Studies (1): Focusing on the Temporal Distance between the Phases of Evaluation and Purchase"

Akinori Ono Takafumi Sugawara Keisuke Shimazaki Mikiko Kawasaki Yae Mizuta Hikaru Sugawara

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-035 ) 1-33 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude"

Mai Kikumori Akinori Ono

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-035 ) 1-22 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Gift to Me from Me as a Reward or Therapy"

Akinori Ono Ryohei Maeda Yuya Saruwatari Bokyoung Park Kento Yamaguchi Rin Shimizu

AMA Educators' Conference Proceedings (American Marketing Association)  24   474-475 2013.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Service Recovery Satisfaction Model with Expectation and Equity Standards"

Takahiro Chiba Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  24   185-186 2013.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Positive Effects of Negative Word-of-Mouth on Consumer Attitude: Considering the Ratio and Order of e-WOM"

Mai Kikumori Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  24   2-3 2013.02

Research paper (scientific journal), Joint Work, Accepted

"Creating a New Framework for Standardization/Adaptation Issue in Global Marketing"

Bin Fan Akinori Ono

2013 SIBR Conference Proceedings (Society of Interdisciplinary Business Research)   2013.02

Research paper (scientific journal), Joint Work, Accepted

"The Effects of Store Characteristics on Online Shopping Hesitation"

Lu Gao Mai Kikumori Akinori Ono

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2012.01

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Consumer Motivations in Browsing Online Stores with Mobile Devices"

Akinori Ono Azusa Nakamura Ayako Okuno Masayoshi Sumikawa

International Journal of Electronic Commerce (M.E.Sharpe)  16 ( 4 ) 153-177 2012.08

Research paper (scientific journal), Joint Work, Accepted,  ISSN  1086-4415