Papers - Ono, Akinori

"The Effects of Advertisement on Product Evaluation: Focusing on Two Types of Self-Esteem"

Lisa Hiraga Yuka Eguro Taichi Narisawa Naoki Nomura Akinori Ono Yuna Sato Yuta Shibamoto Soichiro Yoshida Akinori Ono

Proceedings of KSMS 2016 International Conference (Korean Scholars of Marketing Science)   2016.11

Research paper (international conference proceedings), Joint Work

"E-WOM Receivers' Envy and its Consequences"

Akinori Ono Ryosuke Shimizu

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)   2016.10

Joint Work

"Social Influences as Determinants of Anime Pilgrimage"

Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)   2016.10

Joint Work

"How Do Three Types of Need for Uniqueness Affect Consumer Intention to Generate Positive Word of Mouth?"

Akinori Ono Mai Kikumori Haoying Wang

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)  16 ( 1 )  2016.08

Joint Work

"Why Do Negative E-WOM Messages Sometimes Positively Influence Consumer Attitude?"

Mai Kikumori Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     1101 2016.07

Joint Work, Accepted

"What Determines Anime Pilgrims' Visit Intention and Destination Loyalty?"

Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     651 2016.07

Joint Work, Accepted

"Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products"

Makoto Ono Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     339 2016.07

Joint Work, Accepted

"Some Determinants of Inverse Effects of Positive and Negative Electronic Word-of-mouth Messages on Consumer Attitude"

Mai Kikumori Akinori Ono

EMAC Annual Conference Proceedings (European Marketing Academy)   2016.05

Joint Work, Accepted

"The Impacts of NFU (Need for Uniqueness) on WOM (Word of Mouth): Considering the Difference Between Luxury and Ordinary Goods"

Akinori Ono Mai Kikumori Haoying Wang

Proceedings of the Mystique of Luxury Brands Conference (Curtin University)   2016.05

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Exploring the Customization Decision Support System Using Waypoint Solutions"

Akinori Ono Kiyokazu Matsuura Seiji Endo Yuji Nakagawa

Asia Marketing Journal (Korean Marketing Association)  18 ( 1 ) 23 - 35 2016.04

Joint Work, Accepted

"Effects of eWOM Campaigns with Rewards from the Perspectives of Givers and Receivers"

Tengchen Chiu Mai Kikumori Akinori Ono

Colin L. Campbell, ed., Marketing Challenges in a Turbulent Business Environment (Springer)     545 2016.02

Joint Work, Accepted

"Are High-Need for Uniqueness Consumers Willing to or Not to Recommend Products?"

Haoying Wang Akinori Ono Mai Kikumori

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2016.01

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Impacts of the FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan"

Makoto Ono Akinori Ono

Journal of Consumer Marketing (Emerald)  32 ( 7 ) 542 - 550 2015.12

Joint Work, Accepted

"Who Create Better Ads? The Effectiveness of the Consumer- Generated Ads"

Yasuto Nishimori Sari Yamamoto Mizuki Yano Deru Liu Akinori Ono

Proceedings of KSMS 2015 International Conference (Korean Scholars of Marketing Science)   2015.11

Research paper (international conference proceedings), Joint Work

"An Examination of Consumers' Needs for Customizing Cars' Faces"

Akinori Ono Kenya Hirashima Ray Arai Shingo Kajita Daiki Ito

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)  15 ( 3 )  2015.11

Joint Work

"Automobiles as Anthropomorphized Products: The Possibilities of Customizing Cars' "Faces""

Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2015.11

Joint Work, Accepted

"When Do Negative e-WOM Messages Enhance Product Evaluation?"

Mai Kikumori Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2015.11

Joint Work

“Automobiles as Anthoropomorphized Products: The Possibilities of Customizing Cars "Faces"”

Akinori Ono Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work

"Exploring the Customization Decision Support System Using the Improved Surrogate Constraint Method with Entropy"

Kiyokazu Matsuura Seiji Endo Akinori Ono Yuji Nakagawa

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work, Accepted

"Why Do Consumers Avoid/Seek Personalized Ad on the Web?"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work, Accepted