Papers - Ono, Akinori

"Anime Pilgrimage in Japan: Focusing Social Influences as Determinants "

Akinori Ono, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Ryosuke Shimizu, Sari Yamamoto

Tourism Management 76 2020

Research paper (scientific journal), Joint Work, Accepted

"What Determines Firms' Intention to Postpone Product Differentiation?"

Akinori Ono, Tomokazu Kubo

Journal of Marketing Channels 25 ( 4 )  2019.11

Research paper (scientific journal), Joint Work, Accepted

"Diversity of Customer Relationship in Education Services"

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  45 2019.03

Research paper (scientific journal), Single Work

"Various Consumer Needs for “Facial” Product Designs: Exploring New Customization Systems for Anthropomorphized Products"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  38 ( 4 ) 6 - 19 2019.03

Research paper (scientific journal), Joint Work, Accepted

"The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"

Akinori Ono Ryosuke Shimizu Yongyi Wang

AMA Educators' Conference Proceedings (American Marketing Association)   2019.02

Research paper (international conference proceedings), Joint Work, Accepted

"The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"

Keito Kowata Lisa Kitajima Harue Hirama Akane Hatta Akinori Ono

Proceedings of KSMS 2018 International Conference (Korean Scholars of Marketing Science)   2018.11

Research paper (international conference proceedings), Joint Work

"The Jilting Effect in Mass Customization Systems"

Akinori Ono Yusuke Iwama Ryohei Kitazawa Haruka Sekiguchi Akane Takahashi Suzu Tsuchiya Shimpei Yanagihara

Proceedings of KSMS 2018 International Conference (Korean Scholars of Marketing Science)   2018.11

Research paper (international conference proceedings), Joint Work, Accepted

"Regulatory Focus Theory: New Challenges to Expand the Theory for Marketing Management"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  38 ( 2 ) 3 - 5 2018.09

Research paper (scientific journal), Joint Work

"Does Photo Sharing Via SNS Reduce or Enhance Travel Engagement and Enjoyment?"

Akinori Ono Ryosuke Shimizu Yongyi Wang

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     797 2018.09

Joint Work, Accepted

"Negative Impacts of Online Word-of-Mouth Communication: The Role of Envy"

Akinori Ono Ryosuke Shimizu

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     613 2018.09

Joint Work, Accepted

"Three Kinds of Anthropomorphized Brands and Consumer Preference: Mediating Effects of Instrumental and Terminal Materialism"

Akinori Ono Masaki Aiba Koshi Takeda Hanako Hokari Tetsuya Ichikawa

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     501 2018.09

Joint Work, Accepted

「ブランドに幻惑される大学生のキャリア感覚 ―暗黙の知能観論に基づいて―」

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  44 2018.03

Research paper (scientific journal), Single Work

"Thirty Years of Mass Customization Drawn Worldwide Attention: Panasonic Cycle Technology"

Akinori Ono Seiji Endo

Japan Marketing Journal (Japan Marketing Academy)  37 ( 4 ) 102 - 118 2018.03

Research paper (scientific journal), Joint Work

"Effects of Need-for-Uniqueness (NFU) on Word-of-Mouth (WOM) Sending"

Akinori Ono Mai Kikumori

Japan Marketing Journal (Japan Marketing Academy)  37 ( 3 ) 22 - 37 2018.01

Research paper (scientific journal), Joint Work

"The Effect of e-WOM Receivers' Envy on Their Behavior Through Social Networking Sites"

Akinori Ono Ryosuke Shimizu

Proceedings of AMS World Marketing Congress (Academy of Marketing Science)   2017.11

Research paper (international conference proceedings), Joint Work, Accepted

"Why It Stays Here? Examining the Determinants of Consumer Avoidance Advertising of Personalized Advertising on the Web"

Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida

AMA Educators' Conference Proceedings (American Marketing Association)   2017.08

Research paper (international conference proceedings), Joint Work, Accepted

"High NFU (Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods"

Akinori Ono Mai Kikumori

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)   2017.07

Research paper (international conference proceedings), Joint Work, Accepted

"Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?"

Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)     196 - 197 2017.07

Joint Work, Accepted

"The Effect of Positive Word-of-Mouth on Negative Feelings and the Effect of Positive Feelings on Negative Word-of-Mouth"

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  43   54 - 57 2017.03

Research paper (scientific journal), Single Work

"Differences in Types of Product Customization: Comparison of Japanese and Western Firms"

Seiji Endo Akinori Ono

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2017.01

Research paper (international conference proceedings), Joint Work

"The Effects of Advertisement on Product Evaluation: Focusing on Two Types of Self-Esteem"

Lisa Hiraga Yuka Eguro Taichi Narisawa Naoki Nomura Akinori Ono Yuna Sato Yuta Shibamoto Soichiro Yoshida Akinori Ono

Proceedings of KSMS 2016 International Conference (Korean Scholars of Marketing Science)   2016.11

Research paper (international conference proceedings), Joint Work

"E-WOM Receivers' Envy and its Consequences"

Akinori Ono Ryosuke Shimizu

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)   2016.10

Joint Work

"Social Influences as Determinants of Anime Pilgrimage"

Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)   2016.10

Joint Work

"How Do Three Types of Need for Uniqueness Affect Consumer Intention to Generate Positive Word of Mouth?"

Akinori Ono Mai Kikumori Haoying Wang

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)  16 ( 1 )  2016.08

Joint Work

"Why Do Negative E-WOM Messages Sometimes Positively Influence Consumer Attitude?"

Mai Kikumori Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     1101 2016.07

Joint Work, Accepted

"What Determines Anime Pilgrims' Visit Intention and Destination Loyalty?"

Akinori Ono Ryosuke Shimizu Sumiaki Kawamura Yasuto Nishimori Yuki Oguro Sari yamamoto

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     651 2016.07

Joint Work, Accepted

"Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products"

Makoto Ono Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     339 2016.07

Joint Work, Accepted

"Some Determinants of Inverse Effects of Positive and Negative Electronic Word-of-mouth Messages on Consumer Attitude"

Mai Kikumori Akinori Ono

EMAC Annual Conference Proceedings (European Marketing Academy)   2016.05

Joint Work, Accepted

"The Impacts of NFU (Need for Uniqueness) on WOM (Word of Mouth): Considering the Difference Between Luxury and Ordinary Goods"

Akinori Ono Mai Kikumori Haoying Wang

Proceedings of the Mystique of Luxury Brands Conference (Curtin University)   2016.05

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Exploring the Customization Decision Support System Using Waypoint Solutions"

Akinori Ono Kiyokazu Matsuura Seiji Endo Yuji Nakagawa

Asia Marketing Journal (Korean Marketing Association)  18 ( 1 ) 23 - 35 2016.04

Joint Work, Accepted

"Effects of eWOM Campaigns with Rewards from the Perspectives of Givers and Receivers"

Tengchen Chiu Mai Kikumori Akinori Ono

Colin L. Campbell, ed., Marketing Challenges in a Turbulent Business Environment (Springer)     545 2016.02

Joint Work, Accepted

"Are High-Need for Uniqueness Consumers Willing to or Not to Recommend Products?"

Haoying Wang Akinori Ono Mai Kikumori

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2016.01

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Impacts of the FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan"

Makoto Ono Akinori Ono

Journal of Consumer Marketing (Emerald)  32 ( 7 ) 542 - 550 2015.12

Joint Work, Accepted

"Who Create Better Ads? The Effectiveness of the Consumer- Generated Ads"

Yasuto Nishimori Sari Yamamoto Mizuki Yano Deru Liu Akinori Ono

Proceedings of KSMS 2015 International Conference (Korean Scholars of Marketing Science)   2015.11

Research paper (international conference proceedings), Joint Work

"An Examination of Consumers' Needs for Customizing Cars' Faces"

Akinori Ono Kenya Hirashima Ray Arai Shingo Kajita Daiki Ito

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)  15 ( 3 )  2015.11

Joint Work

"Automobiles as Anthropomorphized Products: The Possibilities of Customizing Cars' "Faces""

Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2015.11

Joint Work, Accepted

"When Do Negative e-WOM Messages Enhance Product Evaluation?"

Mai Kikumori Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2015.11

Joint Work

“Automobiles as Anthoropomorphized Products: The Possibilities of Customizing Cars "Faces"”

Akinori Ono Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work

"Exploring the Customization Decision Support System Using the Improved Surrogate Constraint Method with Entropy"

Kiyokazu Matsuura Seiji Endo Akinori Ono Yuji Nakagawa

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work, Accepted

"Why Do Consumers Avoid/Seek Personalized Ad on the Web?"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

Proceedings of the International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2015.10

Joint Work, Accepted

"Expressed/Latent Needs for Co-creative Fashion Product"

Akinori Ono Seiji Endo

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)   2015.06

Joint Work, Accepted

"Why It Stays Here? Examining the Determinants of Consumer Avoidance Advertising of Personalized Advertising on the Web"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  25 2015.02

Joint Work, Accepted

"Your Car Looks Like You" Consumer Evaluation of Anthropomorphized Products"

Kenya R. Hirashima Rey Arai Shingo Kajita Daiki Ito Akinori Ono

Proceedings of KSMS 2014 International Conference (Korean Scholars of Marketing Science)   2014.11

Joint Work

"How Do You Know Me? Examining the Determinants of Consumer Avoidance of Personalized Advertising on the Web"

Satomi Hasuoka Takashi Irei Takashi Naito Hideki Sumita Haruka Tsuchiya Akinori Ono

Proceedings of Society for Marketing Advances (Society for Marketing Advances)   2014.11

Joint Work, Accepted

"Effects of eWOM Campaigns with Rewards from the Perspectives of Givers and Receivers"

Tengchen Chiu Mai Kikumori Akinori Ono

Proceedings of AMS World Marketing Congress (Academy of Marketing Science)   2014.08

Joint Work, Accepted

"The Effects of FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan"

Makoto Ono Akinori Ono

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)   2014.07

Joint Work, Accepted

"Signaling and External Effects of FoSHU (Food for Specified Health Uses) in Japan"

Makoto Ono Akinori Ono

Proceedings of International Conference of Asian Marketing Associations (International Conference of Asian Marketing Associations)  2 2014.03

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Mass Customization System Is Not One-size-fit-all"

Bin Fang Akinori Ono Seiji Endo

Mass Customization and Personalization Conference Proceedings (Mass Customization and Personalization Conference)   2014.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Mass Customization as Responsive Market Orientation and Mass Production as Proactive Orientation"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  33 ( 2 ) 35-48 2013.09

Research paper (scientific journal), Single Work

"The Effects of Health Claims and the Symbolic Mark: A Case of FoSHU (Food for Specified Health Uses) in Japan"

Makoto Ono Akinori Ono

World Marketing Congress Proceedings (Academy of Marketing Science)  7 2013.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Product and Ingredient Branding in a Mass Customization System"

Akinori Ono Seiji Endo

EMAC Annual Conference Proceedings (European Marketing Academy)  7 2013.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Three Kinds of the Construal Level Concept in Consumer Studies (2): Focusing on the Social Distance between WOM Senders and Receivers"

Akinori Ono Yae Mizuta

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-036 ) 1-20 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Three Kinds of the Construal Level Concept in Consumer Studies (1): Focusing on the Temporal Distance between the Phases of Evaluation and Purchase"

Akinori Ono Takafumi Sugawara Keisuke Shimazaki Mikiko Kawasaki Yae Mizuta Hikaru Sugawara

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-035 ) 1-33 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude"

Mai Kikumori Akinori Ono

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-035 ) 1-22 2013.02

Research paper (bulletin of university, research institution), Joint Work

"Gift to Me from Me as a Reward or Therapy"

Akinori Ono Ryohei Maeda Yuya Saruwatari Bokyoung Park Kento Yamaguchi Rin Shimizu

AMA Educators' Conference Proceedings (American Marketing Association)  24   474-475 2013.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Service Recovery Satisfaction Model with Expectation and Equity Standards"

Takahiro Chiba Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  24   185-186 2013.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Positive Effects of Negative Word-of-Mouth on Consumer Attitude: Considering the Ratio and Order of e-WOM"

Mai Kikumori Akinori Ono

AMA Educators' Conference Proceedings (American Marketing Association)  24   2-3 2013.02

Research paper (scientific journal), Joint Work, Accepted

"Creating a New Framework for Standardization/Adaptation Issue in Global Marketing"

Bin Fan Akinori Ono

2013 SIBR Conference Proceedings (Society of Interdisciplinary Business Research)   2013.02

Research paper (scientific journal), Joint Work, Accepted

"The Effects of Store Characteristics on Online Shopping Hesitation"

Lu Gao Mai Kikumori Akinori Ono

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2012.01

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Consumer Motivations in Browsing Online Stores with Mobile Devices"

Akinori Ono Azusa Nakamura Ayako Okuno Masayoshi Sumikawa

International Journal of Electronic Commerce (M.E.Sharpe)  16 ( 4 ) 153-177 2012.08

Research paper (scientific journal), Joint Work, Accepted,  ISSN  1086-4415

"Impacts of Efforts and Outcomes on Self-gifting Behavior in Goal-achievement Context"

Akinori Ono Ryohei Maeda Yuya Saruwatari Bokyoung Park Kento Yamaguchi Rin Shimizu

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2012-013 ) 1-19 2012.08

Research paper (bulletin of university, research institution), Joint Work

"Impacts of Efforts and Outcomes on Self-gifting Behavior"

Ryohei Maeda Kazumasa Matsuda Yuya Saruwatari Bokyoung Park Kento Yamaguchi Rin Shimizu Akinori Ono

2012 Global Marketing Conference Proceedings (Korean Scholars of Marketing Science/Japan Society of Marketing and Distribution/European Marketing Academy/International Textiles and Apparel Association/Australian & New Zealand Marketing Academy)     1661 2012.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"A Consumer Acceptance Model for Online Stores Focused on Consumers' Shopping Hesitation"

Lu Gao Akinori Ono Takahiro Chiba Yunjung Park Mai Kikumori

2012 Global Marketing Conference Proceedings (Korean Scholars of Marketing Science/Japan Society of Marketing and Distribution/European Marketing Academy/International Textiles and Apparel Association/Australian & New Zealand Marketing Academy)     1306 2012.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Signaling and External Effects of FoSHU (Food for Specified Health Uses) in Japan"

Makoto Ono Akinori Ono

2012 Global Marketing Conference Proceedings (Korean Scholars of Marketing Science/Japan Society of Marketing and Distribution/European Marketing Academy/International Textiles and Apparel Association/Australian & New Zealand Marketing Academy)     788 2012.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Some Problems of Brand Strategy Under Horizontal/Vertical Competitions Over New Market Creation"

Akinori Ono

Journal of New Market Creation, Japan Association for Market Creation (Japan Association for Market Creation 学会英文名称未定)  1 ( 1 ) 24-28 2012.03

Research paper (scientific journal), Single Work, Accepted

"The Impacts of the Ratio and Order of Positive and Negative e-WOM in a Single Internet Forum"

Mai Kikumori Akinori Ono

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2012.01

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Decision Making Processes between the Integrated Shopping System and the Exclusive shopping System" (in abstract format)

Seiji Endo Akinori Ono

Bridging Mass Customization & Open Innovation (MCPC)     72 2011.11

Research paper (conference, symposium, etc.), Joint Work, Accepted

"An Expansion of the Expectancy Disconfirmation Model of Customer Satisfaction: Consideration of Indebtedness" (in abstract format)

Akinori Ono Takahiro Chiba

Journal of Marketing and Distribution, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)  13 ( 3 ) 49 2011.08

Research paper (conference, symposium, etc.), Single Work, Accepted

"Cooperative Relationship Between Product Brands and Ingredient Brands" (in abstract format)

Akinori Ono Shingoh Iketani

Collin Campbell, ed., The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World (Academy of Marketing Science)   2011.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Buyer Behavior and Social Interactions in Hobby Industries" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  53 ( 4 ) 11-33 2010.10

Research paper (bulletin of university, research institution), Single Work, Accepted

"Does Negative e-WOM Affect Consumer Attitude Negatively or Positively?"

Kazuki Hiura Mai Kikumori Keitaro Kishimoto Naoko Matsumoto Miho Nakagawa Munetoshi Ujita Akinori Ono

Journal of E-Business (International Academy of e-Business)  10 ( 1 ) 38-42 2010.09

Research paper (scientific journal), Joint Work, Accepted

"Determinants of the Successful Brand Extensions for Luxury Brands in Fashion Industries" (in abstract format)

Shingoh Iketani Akinori Ono

Eun Young Kim, ed., Marketing in a Turbulent Environment (Korean Academy of Marketing Science/Society for Marketing Advances)     2213 2010.09

Research paper (conference, symposium, etc.), Joint Work, Accepted

"The Role of Indebtedness in Tourist Satisfaction Formation" (in abstract format)

Takahiro Chiba Akinori Ono

Eun Young Kim, ed., Marketing in a Turbulent Environment (Korean Academy of Marketing Science/Society for Marketing Advances)     50 2010.09

Research paper (conference, symposium, etc.), Joint Work, Accepted

"An Expansion of the Expectancy Disconfirmation Model of Customer Satisfaction: Consideration of Indebtedness" (in abstract format) (in Japanese)

Akinori Ono Takahiro Chiba

Proceedings of the 60th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)   2010.05

Research paper (conference, symposium, etc.), Single Work, Accepted

"Does Negative e-WOM Affect Consumer Attitude Negatively or Positively?"

Kazuki Hiura Mai Kikumori Keitaro Kishimoto Naoko Matsumoto Miho Nakagawa Munetoshi Ujita Akinori Ono

E-Business Review (International Academy of e-Business)  10   75-78 2010.04

Research paper (scientific journal), Joint Work, Accepted

"Indebtedness as a Determinant of Satisfaction: An Extention of the Expectancy Disconfirmation Model" (in abstract format)

Akinori Ono Takahiro Chiba

AMA Educators' Conference Proceedings (American Marketing Association)     19-20 2010.02

Research paper (conference, symposium, etc.), Joint Work, Accepted

"The Integration of Mass-Customized and Mass-Produced Product Shopping in a Single Website Environment" (in abstract format)

Sage Endo Akinori Ono

MCPC2009 Conference Proceedings (MCPC)   2009.10

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Review: Manufacturers’ Intention to Extend the Relationships with Distributors"

Akinori Ono Tomokazu Kubo

Journal of Marketing and Distribution (The Distribution Economics Institute of Japan)   ( 479 )  2009.09

Research paper (scientific journal), Joint Work

"Examining Indebtedness toward the contact personnel as a determinant of customer satisfaction: An expansion of the expectancy disconfirmation model" (in Japanese)

Akinori Ono Takahiro Chiba

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2009-004 ) 1-15 2009.08

Research paper (bulletin of university, research institution), Joint Work

"Manufacturers' Intention to Extend the Relationships with Distributors"

Akinori Ono Tomokazu Kubo

Journal of Business & Industrial Marketing (Emerald Group Publishing)  24 ( 5/6 ) 439-448 2009.07

Research paper (scientific journal), Joint Work, Accepted

"Signaling and Attribute Effects of Country–of–origin Information: Role of Consumer Knowledge and Involvement" (in abstract format)

Yaqin Shi Akinori Ono

Colin L. Campbell, ed., Marketing in Transition: Scarcity, Globalism, and Sustainablity (Academy of Marketing Science)   2009.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Customizing Distribution Services and Extending Cooperative Relationships in Marketing Channel" (in Japanese)

Akinori Ono Tomokazu Kubo

Mita Business Review (The Society of Business and Commerce, Keio University)  52 ( 2 ) 19-36 2009.06

Research paper (bulletin of university, research institution), Joint Work, Accepted

"A Comprehensive Model of Anxiety in Gift Giving"

Ke Han Takahiro Chiba Shingoh Iketani Akinori Ono

International Review of Business Research Papers 5 ( 4 )  2009.06

Research paper (scientific journal), Joint Work, Accepted

"The Signaling Effects of Advertising and Distribution" (in abstract format)

Yaqin Shi Akinori Ono

Ann L. McGill and Sharon Shavitt, eds., Advances in Consumer Research (Association for Consumer Research)  37 2009.05

Research paper (conference, symposium, etc.), Joint Work, Accepted

"A Comprehensive Model of Anxiety in Gift Giving" (in abstract format)

Ke Han Takahiro Chiba Shingoh Iketani Akinori Ono

IBR Conference Proceedings (World Business Institute)   2009.04

Research paper (conference, symposium, etc.), Joint Work, Accepted

"An Empirical Study on the Determinants of Anxiety in Gift-Giving Behavior: An Expansion of Wooten's Model"

Ke Han Takahiro Chiba Shingoh Iketani Akinori Ono

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2008-021 ) 1-15 2009.03

Research paper (bulletin of university, research institution), Joint Work

"Measuring the Effects of Help Behavior of Sales Personel on Customer Satisfaction Based on the Indebtedness Model" (in Japanese)

Takahiro Chiba Akinori Ono

KUMQRP Discussion Paper Series (Graduate School of Economics and Graduate School of Business and Commerce, Keio University/Kyoto Institute of Economic Research, Kyoto University)   ( DP2008-020 ) 1-20 2009.03

Research paper (bulletin of university, research institution), Joint Work

"Signaling Effects of the Amounts of Advertising and Distribution on Product Quality: Structural Equation Modeling Based on the Theory of Reasonal Action" (in abstract format) (in Japanese)

Akinori Ono

#IProceedings of the 33th Conference<?I>, Japan Association for Consumer Studies (Japan Association for Consumer Studies)   2008.11

Research paper (conference, symposium, etc.), Single Work, Accepted

"Perceived Quality and Search Behavior of Online Information" (in Japanese)

Akinori Ono Jungkun Park Richard Widdows

Advanced in Consumer Studies (Japan Association of Consumer Studies)  15 ( 1/2 )  2009.03

Research paper (scientific journal), Joint Work, Accepted

"Relational Contracting for Customized Distribution Services in Marketing Channels: A Quantitative Analysis and a Case Study"

Akinori Ono Tomokazu Kubo

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0803 )  2008.07

Research paper (bulletin of university, research institution), Joint Work

"Product Line Design Problem in Mass Customization System as a Multiple Objective Separable Nonlinear Discrete Optimization Problem" (in Japanese)

Akinori Ono Seiji Endo Yuji Nakagawa

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0802 )  2008.07

Research paper (bulletin of university, research institution), Joint Work

"Acceptance of New Technology and Adoption of Innovation" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  51 ( 2 ) 1-20 2008.06

Research paper (bulletin of university, research institution), Single Work, Accepted

"A Consumer Theory of New Technology Acceptance" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  51 ( 1 ) 1-18 2008.04

Research paper (bulletin of university, research institution), Single Work, Accepted

"Determinants of Consumer Choice of Customized Products: Advantage and Disadvantage of Mass Customization" (in abstract format) (in Japanese)

Akinori Ono

Journal of Marketing and Distribution (Japan Society of Marketing and Distribution)  10 ( 3 )  2008.03

Research paper (conference, symposium, etc.), Single Work, Accepted

"Management Teaching and Learning: A Cross-Cultural Perspective"

Mahesh Rajan Akinori Ono Howard Combs Kenneth C. Gehrt

Problems and Perspectives in Management 5 ( 4 ) 72-76 2007.12

Research paper (scientific journal), Joint Work, Accepted

"Manufacturers' Intention to Extend the Relationship with Distributiors"

Tomokazu Kubo Akinori Ono

Jaqueline Pels, ed., Proceedings of Relationship Marketing Summit (American Marketing Association/International Colloquium on Relationship Marketing)   2007.12

Research paper (conference, symposium, etc.), Joint Work, Accepted

"The Evolution of Cooperative Relationships in Marketing Channels" (in Japanese)

Tomokazu Kubo Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  51 ( 4 ) 107-120 2008.10

Research paper (bulletin of university, research institution), Joint Work, Accepted

"Manufacturers' Perception of Distributors' Opportunism and Asset Specificity as Determinants of Relational Contracts"

Akinori Ono Tomokazu Kubo

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0701 )  2007.12

Research paper (bulletin of university, research institution), Joint Work

"How Does Mass Customization Level Affect Consumer Demands?" (in abstract format)

Akinori Ono Seiji Endo

Carol W. DeMoranville, ed., Marketing Theory and Practice in an Inter-functional World (Academy of Marketing Science)     122 2007.07

Research paper (conference, symposium, etc.), Joint Work, Accepted

Kenneth C. Gehrt, "The Evolution of Consumer Banking Service Encounters: A Structural Equations Approach" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  50 ( 2 ) 117-130 2007.06

Research paper (bulletin of university, research institution), Single Work, Accepted

"Buying Intention Toward Mass-customized Products: An Analysis on the Difference among Product Categories" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  50 ( 2 ) 1-18 2007.06

Research paper (bulletin of university, research institution), Single Work, Accepted

"Relational Contracting and Asset Specificity in Marketing Channel" (in abstract format)

Tomokazu Kubo Akinori Ono

Proceedings of the 2007 INFORMS Marketing Science Conference (INFORMS)   2007.06

Research paper (conference, symposium, etc.), Joint Work

"Determinants of Consumer Preference toward Mass Customized Products"

Akinori Ono Seiji Endo

Joel R. Evans, ed., Retailing 2006: Strategic Challenges in the New Millenniam (Academy of Marketing Science)     215-219 2006.11

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Determinants of Consumer Choice of Customized Products: Advantage and Disadvantage in Mass Customization" (in abstract format) (in Japanese)

Akinori Ono

Proceedings of the 56th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)     71-73 2007.05

Research paper (conference, symposium, etc.), Single Work, Accepted

"Reexamination of Technology Acceptance and Innovation Adoption Theories: A Consumer Perspective" (in Japanese)

Akinori Ono

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0603 )  2007.01

Research paper (bulletin of university, research institution), Single Work

"Positive and Negative Impacts of the Stage of Mass Customization on Consumers' Buying Intention" (in abstract format) (in Japanese)

Akinori Ono

#IProceedings of the 33th Conference<?I>, Japan Association for Consumer Studies (Japan Association for Consumer Studies)     84-87 2006.11

Research paper (conference, symposium, etc.), Single Work, Accepted

"A Strategy for Supplying Mass Customized Products: Delayed Product Differentiation in Auto Dealership"

Akinori Ono Seiji Endo

Joel R. Evans, ed., Retailing 2006: Strategic Challenges in the New Millenniam (Academy of Marketing Science)     220-225 2006.11

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Relationship Among Sellers, Buyers, and Environmental Factors for Mass Customization Strategy" (in Japanese)

Akinori Ono Tomokazu Kubo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2006-013 ) 1-20 2006.09

Research paper (bulletin of university, research institution), Joint Work

"Postponement of Product Differentiation and Consumer Choice for Mass Customized Products" (in abstract format) (in Japanese)

Akinori Ono Tomokazu Kubo Seiji Endo

Journal of Marketing and Distribution (Japan Society of Marketing and Distribution)  9 ( 2 ) 68 2006.09

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Signaling Effects of Advertising and Distribution" (in abstract format)

Akinori Ono

Proceedings of the AMS/KAMS Cultural Perspectives in Marketing Conference (Academy of Marketing Science / Korean Academy of Marketing Science (jointed))   2006.07

Research paper (conference, symposium, etc.), Single Work, Accepted

"The Amounts of Advertising and Distribution as Extrinsic Cues of Price and Quality"

Akinori Ono

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0602 ) 1-17 2006.07

Research paper (bulletin of university, research institution), Single Work

"Delayed Product Differentiation Strategy for Mass Customization" (in abstract format)

Akinori Ono Tomokazu Kubo Seiji Endo

Proceedings of the 9th Biennial Education and Themes in Commercial Distribution Conference (European Association of Education and Research in Commercial Distribution)   2006.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Postponement of Product Differentiation and Consumer Choice for Mass Customized Products" (in abstract format) (in Japanese)

Akinori Ono Tomokazu Kubo Seiji Endo

Proceedings of the 56th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)     59-61 2006.06

Research paper (conference, symposium, etc.), Joint Work, Accepted

"Reexamination of Rogers' Theory of Diffusion of Innovation: A Computer Simulation" (in abstract format)

Akinori Ono Kenneth C. Gehrt

Brian K. Jorgensen and Richard S. Palidus eds., Building Bridges Between Knowledge and Practice in Marketing Education (Marketing Educators' Association)     132 2006.04

Research paper (conference, symposium, etc.), Joint Work, Accepted

"A Computer Simulation of the Five-Category, Diffusion of Innovation Model Posited by E. M. Rogers"

Akinori Ono Kenneth C. Gehrt

FBC Discussion Paper Series (Society of Business and Commerce, Keio University)   ( 0601 )  2006.04

Research paper (bulletin of university, research institution), Joint Work

"An Empirical Study of Firms' Intentions to Supply Mass Customized Products with Delayed Product Differentiation Strategy"

Akinori Ono Tomokazu Kubo Seiji Endo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2005-038 ) 1-20 2006.02

Research paper (bulletin of university, research institution), Joint Work, Accepted

"Long-Term Channel Relationship with Specific Asset"

Tomokazu Kubo Akinori Ono Seiji Endo

KUMQRP Discussion Paper Series (Faculty of Economics and Faculty of Business and Commerce, Keio University)   ( DP2005-036 ) 1-33 2006.02

Research paper (bulletin of university, research institution), Joint Work, Accepted

"Consumers' Intention to Purchase E-Customized Products: Comparison of U.S.A. and Japan"

Jungkun Park Akinori Ono Seiji Endo

International Journal of Business Research 2 ( 1 ) 25-31 2005.10

Research paper (scientific journal), Joint Work, Accepted,  ISSN  1554-5466

"Mass Customization: Determinants of Consumer Preference for Customized Product" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  48 ( 4 ) 1-20 2005.10

Research paper (bulletin of university, research institution), Single Work, Accepted

"Consumer Knowledge and Information Search" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  47 ( 3 ) 9-22 2004.08

Research paper (bulletin of university, research institution), Single Work, Accepted

"Consumer Decision Making in Choosing a Decision Making Strategies" (in abstract format) (in Japanese)

Akinori Ono

Proceedings of the 54th National Conference, Japan Society of Marketing and Distribution (Japan Society of Marketing and Distribution)   2004.05

Research paper (conference, symposium, etc.), Single Work, Accepted

　View Summary

Though relationship between amounts of consumer knowledge and information search is one of the most important topics in consumer study, existing models suggest extremely contradictory hypotheses. The contradiction may be caused by mixed use of different concepts. This paper builds a new causal model which contains various kinds of knowledge concepts and information search concepts, and empirically examines the validity of the model in comparing with the existing models.

"A Comprehensive Theoretical Model of Marketing" (in Japanese)

Akinori Ono

Ph.D. Thesis (Graduate School of Business and Commerce, Keio University)   2003.01

Research paper (other academic), Single Work, Accepted

"Brand Strengths and Their Various Sources" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  45 ( 1 ) 13-40 2002.04

Research paper (bulletin of university, research institution), Single Work, Accepted

　View Summary

'Brand is recently dealt as a key concept of marketing study, which just means product names and the other useful elements to identify the product(s) to the others, or product(s) with the name or elements. One of the reason why brand attracts both scholars and practitioners might be the following statement by a pioneer of modern brand research: “?”. Then, what makes the phenomenon occur that while some products with a specification and a name are sold more, the other products with the same specification and the other name are sold less? Various answers are possible to this question: some answers are made with existing ideas in marketing study; the others are made with new ideas. Modern brand researchers could have played a role not only of unifying existing theories but also of bringing evolution to marketing theory. However confusions occurs due to variety of the answers, it hardly develops any marketing theories with a key concept of brand. This paper identifies “brand strength from advantage of attributes,” “brand strength from advantage of information giving,” “brand strength from advantage of attribute perception,” “brand strength from advantage of benefits”. And by describing the various brand strengths under a theoretical framework, modern brand researches are put in order on the one hand, and it is suggested the framework should be expanded on the other.'

"Consumer Decision Making in Choosing a Decision Making Strategies" (in abstract format) (in Japanese)

Akinori Ono

Journal of Marketing and Distribution (Japan Society of Marketing and Distribution)  5 ( 1 )  2005.04

Research paper (conference, symposium, etc.), Single Work, Accepted

　View Summary

Though relationship between amounts of consumer knowledge and information search is one of the most important topics in consumer study, existing models suggest extremely contradictory hypotheses. The contradiction may be caused by mixed use of different concepts. This paper builds a new causal model which contains various kinds of knowledge concepts and information search concepts, and empirically examines the validity of the model in comparing with the existing models.

"Product Diffusion and Social Meanings of Products: A Simulation of Interdependent Preferences" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  44 ( 1 ) 13-40 2001.04

Research paper (bulletin of university, research institution), Single Work, Accepted

　View Summary

'Researches on diffusion of innovation (new product), such as E. M. Rogers, confuse the two roles of communication when making innovations spread: “sending and receiving of information” and “forming and reacting to the social meanings of innovation (new product)”. In preceding paper, the author formalized Rogers’ profiles of five adopters’ categories from the former view point of “sending and receiving of information”, and construct a theoretical model to deduct both the time of new product adoption for each consumers and the pattern of new product diffusion in the social system. In contrast, this paper focuses on the latter view point of “forming and reacting to the social meanings of innovation (new product)” to try to do the similar formalization. This paper discusses not only diffusion theory but also economist Leibenstein’s Bandwagon/Snob Effect, psycologist Fishbein’s Act-Intention Model, economist Veblen’s Conspicuous Consumption, sociologist Simmel’s Trickle-Down Theory, all of which are reexamined in a multiattirubute-utility brand-choice model. In the end of the paper, Rogers’ profiles of adopters’ categories are formalized from the view point of “forming and reacting to the social meanings of innovation (new product)”, and a theoretical model similar to the preceding paper are constructed.'

"A Simulation of New Product Diffusion Model Including Adopters' Categories: An Examination of Difference in Consumer Characteristics Related to Information Conveyance" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  43 ( 2 ) 45-66 2000.06

Research paper (bulletin of university, research institution), Single Work, Accepted

　View Summary

'The diffusion research of new products in marketing discipline has two serious problems: On one hand, it is not strongly linked to the other areas in the discipline; and on the other hand, cited works from the other disciplines tend to do only sketching various events and not to examine the logical validity of the relationship among the events. This paper focuses on the multiattribute-utility model of brand choice and Bass model of diffusion as a research approach and on the E. M. Rogers’s works about adopter categories as a research object. And, through computer simulation, the paper describes relationship three groups of components; (1) speed and pattern of diffusion and maximum level of penetration in a social system, (2) timing of the first adaptation by each adopter, and (3) adopters’ profiles (adopter characteristics) sketched by Rogers.'

"Customer Satisfaction: Concept Refining in a Brand-Choice Model" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  42 ( 6 ) 1-30 2000.02

Research paper (scientific journal), Single Work, Accepted

　View Summary

'“Customer satisfaction” is a main concept in marketing, which have been studied from 50s up to now from views of sellers and buyers. However, existing studies have two serious problems; some concepts of “satisfaction” which meanings are different from each other are mixed, and hypotheses about the connection between “satisfaction” and the relevant concepts lack logical validity. In order to get over the difficulties with existing studies, this article will identify and redefine four types of “satisfaction” in a brand-choice model based on the multiattribute approach, and then, logically discuss the validity of some main hypotheses on “satisfaction”.'

"Consumer Involvement: Reexamination Based on the Multiattribute Approach" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  41 ( 6 ) 17-43 1999.02

Research paper (bulletin of university, research institution), Single Work, Accepted

　View Summary

'Though the concept of consumer involvement is expected as a key concept for better understanding of buyer behavior, it come to a standstill due to the definition problem, and hypotheses concerning it have no logical validity or consistency with each other. This paper discusses the semantic controversy on the consumer involvement concept, and reexamines both definitions and hypotheses of the concept on the basis of the multiattribute approach. The following analyses make a contribution to refining the concept framework of the multiattribute approach, as well as provide implications on various topics, such as three constructs of product involvement, relationship between product involvement and brand commitment and relationship between product involvement and purchase involvement, substitution among advertising, information search and trial buying, two interpretation of the peripheral route in the elaboration likelihood model, relationship between consumer knowledge and involvement, relationship between perceived risk and information search. '

"Product-Differentiation Models and the Concept of Advertising: the Foundation for a Comprehensive Theoretical Model of Marketing" (in Japanese)

Akinori Ono

Mita Business Review (The Society of Business and Commerce, Keio University)  41 ( 6 ) 59-83 1998.02

Research paper (bulletin of university, research institution), Single Work, Accepted

　View Summary

'This study examines the following three topics, in an attempt to construct a comprehensive theoretical model of marketing which makes it possible to integrate divided areas of marketing studies. First, a conceptual framework of “exchange”, which can be seen as a core of the theoretical model of marketing, is discussed, based on the reconsideration of a series of controversies over the broadened concept of marketing. Second, the existing product-differentiation models describing “marketing transactions” are reviewed. The models have been contributed to the construction of the foundation of the comprehensive theoretical model, which have the concept of “exchange” at their center. Third and the final part of this paper examines ways to incorporate the concept of advertising into the product-differentiation models, while maintaining the fundamental framework of “exchange” which the models describe.'

"Toward the Comprehensive Theoretical Model of Marketing: A Basic Model of Market Transaction and Examination of Buyers with Imperfect Information" (in Japanese)

Akinori Ono

M.A. Thesis (Graduate School of Business and Commerce, Keio University)   1997.03

Research paper (other academic), Single Work, Accepted

"Aerial Stracture of Distribution System and its Environment Factors" (in Japanese)

Akinori Ono

B.A. Thesis (Department of Business and Commerce, Keio University)   1995.01

Research paper (other academic), Single Work

Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?

Ono A., Eguro Y., Narisawa T., Nomura N., Sato T., Sato Y., Shibamoto Y., Yoshida S.

International Journal of Advertising (International Journal of Advertising)  39 ( 6 ) 843 - 857 2020.08

ISSN  02650487

　View Summary

According to previous research, consumers with low self-esteem are likely to evaluate clothing items lowly when they try them on and find that they are inferior to the attractive advertising endorser wearing the same items. However, advertisements with attractive endorsers are generally used with an expectation to have a positive product evaluation from customers. Assuming that there are two types of self-esteem, body esteem and status esteem, we hypothesized that consumers who are low in status esteem evaluate a status-related product more positively than consumers who are high in status esteem when their consumption aligns (vs. when it does not align) with an attractive endorser even though they are low in body esteem. To test the hypothesis, we conducted a laboratory experiment. The result of multiple regression analyses showed that our hypothesis was supported. The findings have important implications for marketers in terms of product evaluation.

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Anime pilgrimage in Japan: Focusing Social Influences as determinants

Ono A., Kawamura S., Nishimori Y., Oguro Y., Shimizu R., Yamamoto S.

Tourism Management (Tourism Management)  76 2020.02

ISSN  02615177

　View Summary

© 2019 Elsevier Ltd Japanese animation, anime, has long been regarded as a niche culture reserved for anime otaku in Japan. The word anime otaku refers to individuals who spend most of their time alone at home, watching anime. However, in recent years, prototypical anime otaku have changed their behavioral patterns, resulting in a new movement called anime pilgrimage. Anime pilgrimage involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. The authors constructed two models to describe the determinants of visit intention and destination loyalty based on research into ordinary and film tourism. The results suggested that, during the pre-tour period, otaku are motivated by the desire for interaction with other otaku and the wish to visit a new location. Moreover, they are also seeking to interact with the local people, and such experiences result in higher destination loyalty during the post-tour period.

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