Papers - Ono, Akinori

"Anime Pilgrimage in Japan: Focusing Social Influences as Determinants "

Akinori Ono, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Ryosuke Shimizu, Sari Yamamoto

Tourism Management 76 2020

Research paper (scientific journal), Joint Work, Accepted

"What Determines Firms' Intention to Postpone Product Differentiation?"

Akinori Ono, Tomokazu Kubo

Journal of Marketing Channels 25 ( 4 )  2019.11

Research paper (scientific journal), Joint Work, Accepted

"Diversity of Customer Relationship in Education Services"

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  45 2019.03

Research paper (scientific journal), Single Work

"Various Consumer Needs for “Facial” Product Designs: Exploring New Customization Systems for Anthropomorphized Products"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  38 ( 4 ) 6 - 19 2019.03

Research paper (scientific journal), Joint Work, Accepted

"The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"

Akinori Ono Ryosuke Shimizu Yongyi Wang

AMA Educators' Conference Proceedings (American Marketing Association)   2019.02

Research paper (international conference proceedings), Joint Work, Accepted

"The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"

Keito Kowata Lisa Kitajima Harue Hirama Akane Hatta Akinori Ono

Proceedings of KSMS 2018 International Conference (Korean Scholars of Marketing Science)   2018.11

Research paper (international conference proceedings), Joint Work

"The Jilting Effect in Mass Customization Systems"

Akinori Ono Yusuke Iwama Ryohei Kitazawa Haruka Sekiguchi Akane Takahashi Suzu Tsuchiya Shimpei Yanagihara

Proceedings of KSMS 2018 International Conference (Korean Scholars of Marketing Science)   2018.11

Research paper (international conference proceedings), Joint Work, Accepted

"Regulatory Focus Theory: New Challenges to Expand the Theory for Marketing Management"

Akinori Ono

Japan Marketing Journal (Japan Marketing Academy)  38 ( 2 ) 3 - 5 2018.09

Research paper (scientific journal), Joint Work

"Does Photo Sharing Via SNS Reduce or Enhance Travel Engagement and Enjoyment?"

Akinori Ono Ryosuke Shimizu Yongyi Wang

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     797 2018.09

Joint Work, Accepted

"Negative Impacts of Online Word-of-Mouth Communication: The Role of Envy"

Akinori Ono Ryosuke Shimizu

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     613 2018.09

Joint Work, Accepted

"Three Kinds of Anthropomorphized Brands and Consumer Preference: Mediating Effects of Instrumental and Terminal Materialism"

Akinori Ono Masaki Aiba Koshi Takeda Hanako Hokari Tetsuya Ichikawa

Proceedings of Global Marketing Conference (Global Alliance of Marketing and Management Associations/American Marketing Association)     501 2018.09

Joint Work, Accepted

「ブランドに幻惑される大学生のキャリア感覚 ―暗黙の知能観論に基づいて―」

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  44 2018.03

Research paper (scientific journal), Single Work

"Thirty Years of Mass Customization Drawn Worldwide Attention: Panasonic Cycle Technology"

Akinori Ono Seiji Endo

Japan Marketing Journal (Japan Marketing Academy)  37 ( 4 ) 102 - 118 2018.03

Research paper (scientific journal), Joint Work

"Effects of Need-for-Uniqueness (NFU) on Word-of-Mouth (WOM) Sending"

Akinori Ono Mai Kikumori

Japan Marketing Journal (Japan Marketing Academy)  37 ( 3 ) 22 - 37 2018.01

Research paper (scientific journal), Joint Work

"The Effect of e-WOM Receivers' Envy on Their Behavior Through Social Networking Sites"

Akinori Ono Ryosuke Shimizu

Proceedings of AMS World Marketing Congress (Academy of Marketing Science)   2017.11

Research paper (international conference proceedings), Joint Work, Accepted

"Why It Stays Here? Examining the Determinants of Consumer Avoidance Advertising of Personalized Advertising on the Web"

Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida

AMA Educators' Conference Proceedings (American Marketing Association)   2017.08

Research paper (international conference proceedings), Joint Work, Accepted

"High NFU (Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods"

Akinori Ono Mai Kikumori

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)   2017.07

Research paper (international conference proceedings), Joint Work, Accepted

"Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?"

Akinori Ono Yuka Eguro Taichi Narisawa Naoki Nomura Takaya Sato Yuna Sato Yuta Shibamoto Soichiro Yoshida

Proceedings of GAMMA Global Fashion Management Conference (Global Alliance of Marketing and Management Associations)     196 - 197 2017.07

Joint Work, Accepted

"The Effect of Positive Word-of-Mouth on Negative Feelings and the Effect of Positive Feelings on Negative Word-of-Mouth"

Akinori Ono

Student Counseling Room Bulletin (Student Counseling Room, Keio University)  43   54 - 57 2017.03

Research paper (scientific journal), Single Work

"Differences in Types of Product Customization: Comparison of Japanese and Western Firms"

Seiji Endo Akinori Ono

International Marketing Trends Conference Proceedings (International Marketing Trends Conference)   2017.01

Research paper (international conference proceedings), Joint Work