Lee, Jinah

写真a

Affiliation

Research Centers and Institutes, Institute for Journalism, Media & Communication Studies (Mita)

Position

Professor

Related Websites
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Profile Summary 【 Display / hide 】

  • Jinah Lee is professor at the Institute for Journalism, Media & Communication Studies, and Graduate School of Human Relations, Keio University, Japan. She received her Ph.D. in Sociology from Keio University. She was visiting professor at the Institute of Asian Research, the University of British Columbia, Canada. Her areas of interest are advertising, political communication, gender, diaspora and media. She is the author of the book The Content and Reception of Political Advertising (Shinyosha, 2011) and co-author of the book Social Psychology of Media Audience (Shinyosha, 1st ed., 2017, 2nd ed., 2021). She has edited the book Critical Audience: A Social Psychology of Media Criticism (Shinyosha, 2023). She has also contributed chapters to the edited books, including Routledge Handbook of Political Advertising (2017), International Encyclopedia of Gender, Media, and Communication (Wiley Blackwell, 2020), and The COVID-19 Pandemic and Risks in East Asia: Media, Social Reactions, and Theories (Routledge, 2022).

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Other Affiliation 【 Display / hide 】

  • Graduate School of Human Relations, Professor

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Career 【 Display / hide 】

  • 2020.04
    -
    Present

    Keio University, Graduate School of Human Relations, Professor

  • 2019.04
    -
    Present

    Keio University, Institute for Journalism, Media and Communication Studies, Professor

  • 2018.04
    -
    2019.03

    Tokyo Woman’s Christian University, Department of Communication, Division of Psychology and Communication, School of Arts and Sciences, Professor

  • 2009.04
    -
    2018.03

    Tokyo Woman’s Christian University, Department of Communication, Division of Human Sciences, School of Arts and Sciences, Professor

  • 2011.04
    -
    2012.03

    The University of British Columbia (UBC) , Institute of Asian Research, College for Interdisciplinary Studies, Visiting Professor

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Academic Background 【 Display / hide 】

  • 1993.04
    -
    1997.03

    Keio University, Graduate School of Human Relations

    Graduate School, Withdrawal after completion of doctoral course requirements, Doctoral course

  • 1990.03
    -
    1992.02

    Yonsei University, Graduate School, Department of Mass Communication

    Korea, Republic of, Graduate School, Completed, Master's course

  • 1986.03
    -
    1990.02

    Yonsei University, College of Social Sciences, Department of Mass Communication

    Korea, Republic of, University, Graduated

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Academic Degrees 【 Display / hide 】

  • Ph.D., Keio University, Dissertation, 2001.04

    A study on perceived humor and its impact on advertising effects

  • M.A., Yonsei University, 1992.02

  • B.A., Yonsei University, 1990.02

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Research Areas 【 Display / hide 】

  • Humanities & Social Sciences / Social psychology

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Research Keywords 【 Display / hide 】

  • Advertising

  • Media Psychology

  • Social Psychology

  • Political Communication

  • Gender

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Research Themes 【 Display / hide 】

  • A Social Psychology of Visual Media (Mediacom Project), 

    2023.04
    -
    Present

  • Critical Audience: A Social Psychology of Media Criticism (Mediacom Project), 

    2020.04
    -
    2022.03

  • Transnational Media Audience, 

    2011.04
    -
    Present

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Books 【 Display / hide 】

  • Introduction to Positive Media Psychology

    李光鎬監訳、川端美樹・大坪寛子・志岐裕子・鈴木万希枝・李津娥・山本明・正木誠子, 新曜社, 2023.04

    Original author： Arthur A. Raney, Sophie H. Janicke-Bowles, Mary Beth Oliver, Katherine R. Dale

  • Critical Audience: A Social Psychology of Media Criticism

    李津娥編著、李光鎬・大坪寛子・川端美樹・鈴木万希枝・山本明・渋谷明子・ 志岐裕子・正木誠子 著, 2023.04

  • The COVID-19 Pandemic and Risks in East Asia: Media, Social Reactions and Theories

    Nobuto Yamamoto(ed), Routledge, 2022.11

    Scope: Psychological Responses, Health Literacy, and Information Behavior during the COVID-19 Pandemic in Japan and Korea

  • Media Politics in the Age of Antagonisims

    山腰修三編著, 慶應義塾大学出版会, 2022.04

    Scope: 韓国における政治情報への選択的接触と共有,  Contact page： 145-171

  • Social Psychology of Media Audience

    李光鎬, 渋谷明子編著, 鈴木万希枝, 李津娥, 志岐裕子共著, 新曜社, 2021.04

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Papers 【 Display / hide 】

  • Hallyu in the Eyes of Japanese Youth： Exploring Critical Attitudes Toward Korean Entertainment

    Jinah Lee & Kwangho Lee

    Mita Journal of Sociology 29   17 - 30 2024.07

    Lead author

  • Perceptions of Host Society Media and Their (Non) Use (2): A Survey of Korean Living in Japan

    李光鎬・李津娥

    メディア・コミュニケーション 73 2023.03

  • How Japanese Consumers Respond to Corporate Twitter Accounts: The Role of Perceived Personality and Parasocial Relationship

    Jinah Lee & Kwangho Lee

    Keio Communication Review 45 2023.03

  • Empowering Women or Selling Empowerment to Women?：Young Consumers Response to Femvertising in the Japanese Context

    Jinah Lee

    Keio Communication Review 44   61 - 82 2022.03

  • Perceptions of Host Society Media and Their (Non) Use: A Survey of Chinese Living in Japan

    李光鎬・李津娥

    メディア・コミュニケーション 73 2022.03

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Papers, etc., Registered in KOARA 【 Display / hide 】

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Reviews, Commentaries, etc. 【 Display / hide 】

  • Author's Book Introduction: Critical Audience: A Social Psychology of Media Criticism Lee Jinah(Ed.), Shinyosha, 2023, 240 Pages

    Lee Jinah

    Keio Communication Review 46   61 - 71 2024.03

  • コロナ禍のリスク・コミュニケーション

    李津娥

    三田評論 (慶應義塾)   ( 1257 ) 9 - 9 2021.07

  • Book Review：Introduction to Media Communication, YAMAKOSHI Shuzo (ed.), Keio University Press, Tokyo, 2017, 393 Pages

    Jinah Lee

    Keio Communication Review  ( 39 ) 75 - 77 2018.03

    Single Work

  • 移動の時代を生きる・研究する

    李津娥

    比較文化 (東京女子大学比較文化研究所)   ( 60 ) 1 - 2 2017.03

  • 「研究室へようこそ」東京女子大学　李津娥研究室（インタビュー記事）

    宣伝会議  2010.01

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Presentations 【 Display / hide 】

  • "Realities" of Dating: Visual representation of romantic love in Korean dating reality shows. Representations of Bodies and Spaces Session

    Kwangho Lee & Jinah Lee

    The 10th European Communication Conference (ECC), European Communication Research and Education Association (Ljubljana, Slovenia) , 

    2024.09

  • Exploring Negative Attitudes toward Hallyu: Reception of Korean Entertainment among the Young Generation in Japan

    Kwangho Lee & Jinah Lee

    The 29th Conference of Asian Media Information and Communication Centre (AMIC), Bandung, Indonesia, 

    2023.09

  • Exploring the Role of Homeland Media in Diasporic Life: The Case of Korean Diaspora Living in Helsinki

    Kwangho Lee & Jinah Lee

    NordMedia Conference 2023, Bergen, Norway, 

    2023.08

  • Hostile Media Perception, Media Cynicism, and the Vulnerability to Fake News in the Korean Context

    Kwangho Lee & Jinah Lee

    International Society of Political Psychology 46th Annual Meeting, Montreal, Canada, 

    2023.07

  • 日本における韓国エンターテインメントの受容と批判

    李津娥

    三田社会学会2023年度大会シンポジウム「トランスナショナル・オーディエンスの社会心理学」, 

    2023.07

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Research Projects of Competitive Funds, etc. 【 Display / hide 】

  • Vlogに惹かれる心理：ライフスタイルメディアとしてのVlogの利用動機と影響

    2024.04
    -
    2025.03

    慶應義塾大学, 学事振興資金（研究科枠）, No Setting

  • 映像メディアの社会心理学

    2023.04
    -
    Present

    慶應義塾大学メディア・コミュニケーション研究所 研究・教育基金によるプロジェクト, Principal investigator

  • トランスナショナルメディア・オーディエンスー韓国エンターテイメントの受容と影響ー

    2023.04
    -
    2025.03

    慶應義塾大学, 学事振興資金（共同研究）, No Setting

  • 在日韓国人の母国およびホスト社会メディア利用とその影響

    2022.04
    -
    2023.03

    慶應義塾大学学, 学事振興資金（共同研究）, No Setting

  • インターネット広告に抱く不快感の要因とその影響

    2021.07
    -
    2023.03

    慶應義塾大学, 学事振興資金（研究科枠）, No Setting

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Awards 【 Display / hide 】

  • 第7回助成研究吉田秀雄賞奨励賞

    2009.11, 吉田秀雄記念事業財団

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Courses Taught 【 Display / hide 】

  • SPECIAL SEMINAR1(ADVERTISING COMMUNICATION)

    2025

  • SOCIAL PSYCHOLOGY1

    2025

  • SOCIAL PSYCHOLOGY 2

    2025

  • SEMINAR: COMMUNICATION 2

    2025

  • SEMINAR: COMMUNICATION 1

    2025

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Courses Previously Taught 【 Display / hide 】

  • Media Psychology

    Tokyo Woman's Christian University

    2019.04
    -
    2020.03
    , 

    Spring Semester

  • Advertising and Consumer Psychology

    Tokyo Woman's Christian University

    2019.04
    -
    2020.03
    , 

    Autumn Semester

  • 論文指導演習I,II

    東京女子大学大学院人間科学研究科

    2018.04
    -
    2019.03

  • 論文作成・プレゼンテーション演習

    東京女子大学大学院人間科学研究科

    2018.04
    -
    2019.03

  • コミュニケーション科学（広告）I,II

    東京女子大学大学院人間科学研究科

    2018.04
    -
    2019.03

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Social Activities 【 Display / hide 】

  • Discussant for the 50th Anniversary Academic Seminar, Department of Media and Communication at Yonsei University, Nov. 5, 2022

    2023.11

  • Discussant for 4th Yonsei-Keio Media and Communication Seminar, March 4, 2023

    2023.03

  • Zainichi, Korean diaspora in Japan: Historical context and current situation

    Guest lecture at Comparative culture between Korea and Latin America (Pontificia Universidad Católica de Chile)

    , 
    2019.08

  • 広告を避ける消費者のこころ

    メディア・コミュニケーション研究所オリエンテーション, 

    , 
    2019.03

  • 東京女子大学比較文化研究所総合教養講座「旅の文化論」（公開講座、チェーンレクチャー）

    2017.06

    　View Summary

    2017年6月5日「メディアにおける旅の表象」、2017年6月12日「プレイス・ブランディングと消費としての旅行」、2017年6月19日「旅・移動・ディアスポラ」

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Committee Experiences 【 Display / hide 】

  • 2023.10
    -
    Present

    慶應義塾大学メディアセンター協議会・メディアセンター評議会

  • 2022.10
    -
    Present

    学会賞委員, 日本広告学会

  • 2022.06
    -
    Present

    客員, 日経広告研究所

  • 2022.04
    -
    Present

    運営委員, 慶應義塾大学東アジア研究所

  • 2021.09
    -
    Present

    学習指導, 慶應義塾大学メディア・コミュニケーション研究所

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