Lee, Jinah

写真a

Affiliation

Research Centers and Institutes, Institute for Journalism, Media & Communication Studies (Mita)

Position

Professor

E-mail Address

E-mail address

Related Websites

Profile Summary 【 Display / hide

  • Jinah Lee is Professor of the Institute for Journalism, Media & Communication Studies, Keio University. She received her Ph.D. in Sociology from Keio University. She was Professor of Tokyo Woman's Christian University and Visiting Professor of the Institute of Asian Research, UBC. Her research interests include advertising and consumer psychology, political communication, gender, diaspora and media. She is the author of the book The Content and Reception of Political Advertising in Japan (2011, Shinyosha, in Japanese) and a co-author of the book Social Psychology of Media Audience (2017, Shinyosha, in Japanese) and Media and Gender (2012, Keiso, in Japanese). She has contributed a chapter on Japanese political advertising in the Routledge Handbook of Political Advertising(2017).

Career 【 Display / hide

  • 2019.04
    -
    Present

    Keio University, Institute for Journalism, Media and Communication Studies, Professor

  • 2018.04
    -
    2019.03

    Tokyo Woman’s Christian University, Department of Communication, Division of Psychology and Communication, School of Arts and Sciences, Professor

  • 2017.10
    -
    2018.03

    Tokyo Woman’s Christian University, Institute for Women's Studies, Director

  • 2015.04
    -
    2017.03

    Tokyo Woman’s Christian University, Institute for Comparative Studies of Culture, Vice Director

  • 2012.04
    -
    2017.09

    Tokyo Woman’s Christian University, Institute for Women's Studies, Vice Director

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Academic Background 【 Display / hide

  • 1993.04
    -
    1997.03

    Keio University, Graduate School of Human Relations

    Graduate School, Withdrawal after completion of doctoral course requirements, Doctoral course

  • 1990.03
    -
    1992.02

    Yonsei University, Graduate School, Department of Mass Communication

    Korea, Graduate School, Completed, Master's course

  • 1986.03
    -
    1990.02

    Yonsei University, College of Social Sciences, Department of Mass Communication

    Korea, University, Graduated

Academic Degrees 【 Display / hide

  • Ph.D., Keio University, Dissertation, 2001.04

    A study on perceived humor and its impact on advertising effects

  • M.A., Yonsei University, 1992.02

  • B.A., Yonsei University, 1990.02

 

Research Areas 【 Display / hide

  • Social psychology

Research Keywords 【 Display / hide

  • Advertising

  • Consumer Psychology

  • Media Psychology

  • Political Communication

  • Gender

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Research Themes 【 Display / hide

  • Corporate SNS account and brand communication, 

    2015.04
    -
    Present

  • Political orientation and information behavior, 

    2018.04
    -
    Present

  • Consumption of homeland media among diaspora, 

    2014.04
    -
    Present

 

Books 【 Display / hide

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Papers 【 Display / hide

  • ディアスポラの言語、メディア、そしてアイデンティティ

    李津娥

    比較文化 (東京女子大学比較文化研究所)  64   9 - 10 2018.03

    Single Work

  • 母国メディアの利用と影響—日本人の海外在住経験者に対する調査

    李光鎬・李津娥

    メディア・コミュニケーション  ( 68 ) 13 - 27 2018.03

    Joint Work

  • Homeland Media Consumption of Diasporic Mothers: The Case of Korean Migrants in Vancouver

    Jinah Lee & Kwangho Lee

    Keio Communication Review  ( 39 ) 5 - 19 2017.03

    Joint Work

  • Gendered Reactions to Women Politicians in Japan: The Role of Media Use and Political Cynicism

    Jinah Lee & Kwangho Lee

    Keio Communication Review  ( 38 ) 21 - 38 2016.03

    Joint Work

  • Multilingul Experiences, Media Consumption, and Transnational Identity in a Double Diasporic Context: The Case of Korean-Chinese in Japan

    Jinah Lee & Kwangho Lee

    Keio Communication Review  ( 37 ) 27 - 39 2015.03

    Joint Work

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Reviews, Commentaries, etc. 【 Display / hide

  • Book Review:Introduction to Media Communication, YAMAKOSHI Shuzo (ed.), Keio University Press, Tokyo, 2017, 393 Pages

    Jinah Lee

    Keio Communication Review  ( 39 ) 75 - 77 2018.03

    Single Work

  • 移動の時代を生きる・研究する

    李津娥

    比較文化 (東京女子大学比較文化研究所)   ( 60 ) 1 - 2 2017.03

  • 高度情報社会における口コミとその影響(特集 これからの広報)

    李津娥

    更生保護 (日本更生保護協会)  55 ( 4 ) 26 - 29 2004.04

  • Humor Perception and Its Effects on Persuasion

    Jinah Lee

    Newsletter (The Academic Society of Tokyo Woman's Christian University)   ( 128 ) 7 - 8 2002.11

  • 外国の新聞販売制度-日本(特集 新聞販売)(韓国語)

    李津娥

    新聞と放送 (韓国言論研究院)   ( 310 ) 54 - 56 1996.10

Presentations 【 Display / hide

  • Personifying Corporation: How Japanese Consumers Engage with Corporate Twitter Account?

    Jinah Lee & Kwangho Lee

    International Association for Media and Communication Research (IAMCR) (Madrid, Spain) , 2019.07

  • 韓国における保守とリベラルの政治情報行動

    第34回慶應義塾大学東アジア研究所学術大会, 2019.07

  • Political Orientation and Information Behavior : How Korea’s Conservatives and Liberals Consume and Share Political Information?

    KGRI “RISK SOCIETY AND THE MEDIA” Project International Symposium“How to Approach Risk Society: Theories and Case Studies”, 2019.03

  • Media Consumption and Diasporic Identity among Korean Migrants in Buenos Aires : A Geography of Homeland Media

    Kwangho Lee & Jinah Lee

    The Asian Congress for Media and Communication(ACMC), 2018.10

  • 企業の「パーソナリティ」知覚とイメージ −ツイッターの企業アカウントに対するフォロワーの反応

    日本社会心理学会第56回大会, 2015.10

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Research Projects of Competitive Funds, etc. 【 Display / hide

  • Risik Society and Media

    2018.04
    -
    Present

    KGRI, Keio University Global Research Institute, Nobuto Yamamoto, Other, Co-investigator

  • アジアにおけるメディア政治の現代的位相

    2018.04
    -
    2020.03

    高橋産業経済研究財団, 高橋産業経済研究財団研究助成, 山腰修三, No Setting, Co-investigator

  • Language, Media, and Identity in the Diaspora

    2016.04
    -
    2019.03

    Institute for Comparative Studies of Culture, Tokyo Woman's Christian University, 比較文化研究所総合研究, 李津娥, No Setting, Principal Investigator

  • Diasporic Identity and Media Use of Korean-Chinese Women

    2014.04
    -
    2015.03

    東京女子大学女性学研究所, 女性学研究所個人研究, No Setting

  • Women Politicians and the Media in Japan and Korea

    2009.04
    -
    2011.03

    東京女子大学女性学研究所, 女性学研究所プロジェクト研究, 李津娥, No Setting, Principal Investigator

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Awards 【 Display / hide

  • 第7回助成研究吉田秀雄賞奨励賞

    2009.11, 吉田秀雄記念事業財団

 

Courses Taught 【 Display / hide

  • COMMUNICATION RESEARCH METHODS 1

    2019

  • COMMUNICATION RESEARCH METHODS 2

    2019

  • INTERNSHIP IN MEDIA INDUSTRIES 1

    2019

  • INTERNSHIP IN MEDIA INDUSTRIES 2

    2019

  • SEMINAR 1

    2019

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Courses Previously Taught 【 Display / hide

  • Media Psychology

    Tokyo Woman's Christian University, 2019, Spring Semester

  • Advertising and Consumer Psychology

    Tokyo Woman's Christian University, 2019, Autumn Semester

  • 論文指導演習I,II

    東京女子大学大学院人間科学研究科, 2018

  • 論文作成・プレゼンテーション演習

    東京女子大学大学院人間科学研究科, 2018

  • コミュニケーション科学(広告)I,II

    東京女子大学大学院人間科学研究科, 2018

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Social Activities 【 Display / hide

  • Zainichi, Korean diaspora in Japan: Historical context and current situation

    Guest lecture at Comparative culture between Korea and Latin America (Pontificia Universidad Católica de Chile)

    2019.08
  • 広告を避ける消費者のこころ

    メディア・コミュニケーション研究所オリエンテーション, 

    2019.03
  • Discussant for 3rd Yonsei-Keio Media and Communication Seminar

    (Yonsei University)

    2018.05
  • Discussant for Keio – NCCU (National Chengchi University) Media Seminar

    (Keio University)

    2018.02
  • 武蔵野地域五大学共同教養講座 

    広告が伝えるもの, 

    2012.06
    -
    2012.07

     View Summary

    2012年6月30日「広告とジェンダー」、2012年7月 7日「社会的メッセージとしての広告」、2012年7月14日「政治的メッセージとしての広告」、2012年7月21日「エンタテインメントとしての広告」

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Committee Experiences 【 Display / hide

  • 2019.07
    -
    Present

    国際委員, 日本マス・コミュニケーション学会

  • 2010
    -
    Present

    評議員, 日本広告学会関東部会

  • 2005.10

    2005年度秋季研究発表会事務局, 日本マス・コミュニケーション学会

  • 2005.07
    -
    2007.06

    企画委員, 日本マス・コミュニケーション学会