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Affiliation
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Graduate School of Business Administration (Hiyoshi)
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Position
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Professor
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Related Websites
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Sakashita, Mototaka
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上智大学, 経済学部経営学科, 専任講師
Northwestern University, Kellogg School of Management, Visiting Scholar
Northwestern Univerisity, Retail Analytics Council, Medill School of Integrated Marketing Communications, Research Fellow
Northwestern University, Spiegel Digital & Database Research Center, Medill School of Integrated Marketing Communications , Research Affiliate
Kobe University, 経営学部
University, Graduated
Kobe University, Graduate School of Business Administration
Graduate School, Completed, Master's course
Kobe University, Graduate School of Business Administration
Graduate School, Completed, Doctoral course
修士(商学), Kobe University, Coursework, 2001.03
購買意思決定局面におけるブランドの影響に関する実証研究
Ph.D, Kobe University, Coursework, 2004.03
消費者の選択的情報取得の2類型に関する実証研究:属性とブランド
Generation Z in Japan: Raised in Anxiety
Sakashita M., The New Generation Z in Asia: Dynamics, Differences, Digitalization, 2020.01
The Routledge Companion to Identity and Consumption
Junko Kimura, Mototaka Sakashita, Routledge, 2012.12
サービスと消費者行動
坂下玄哲, 千倉書房, 2020.02
Scope: 日本におけるオーガニック食品購買者の特徴, Contact page: 85-110
ベーシック・マーケティング(第二版)
恩蔵直人, 三浦俊彦, 芳賀康浩, 坂下玄哲, 2019.07
朝倉実践心理学講座(第2巻)マーケティングと広告の心理学
坂下玄哲, 2013.05
Sustaining Shopping Momentum in Retail Malls Using Real-Time Messaging
Ali Vakeel K., Fuduric M., Viswanathan V., Sakashita, M.
Journal of Retailing 2023
Research paper (scientific journal), Joint Work, Accepted
Can Alexa serve customers better? AI-driven voice assistant service interactions
Malodia S., Ferraris A., Sakashita M., Dhir A., Gavurova B.
Journal of Services Marketing 2023
Research paper (scientific journal), Joint Work, Accepted
Examining Pareto Law across Department Store Shoppers
Tanusondjaja A., Romaniuk J., Nenycz-Thiel M., Sakashita M., Viswanathan V.
International Journal of Market Research 2023
Research paper (scientific journal), Joint Work, Accepted
Malodia S., Kaur P., Ractham P., Sakashita M., Dhir A.
Journal of Business Research (Journal of Business Research) 146 605 - 618 2022.07
Research paper (scientific journal), Joint Work, Accepted, ISSN 01482963
Talwar S., Srivastava S., Sakashita M., Islam N., Dhir A.
Journal of Business Research (Journal of Business Research) 142 400 - 411 2022.03
Research paper (scientific journal), Joint Work, Accepted, ISSN 01482963
An empirical study of retail brand creation through omnichannel management
Sakashita, Mototaka
科学研究費補助金研究成果報告書 2019
Effect of mobile messaging on purchase decision making : an exploratory research
Sakashita, Mototaka
学事振興資金研究成果実績報告書 (慶應義塾大学) 2018
An empirical study of consumers' brand parity : antecedents and consequences
Sakashita, Mototaka
科学研究費補助金研究成果報告書 2016
Effect of brand knowledge on consumers' multiple related purchases
Sakashita, Mototaka
科学研究費補助金研究成果報告書 2010
多様化分散化する消費者ニーズへいかに対処すべきか
坂下玄哲
[季刊]企業経営 142 12 - 15 2018.04
Article, review, commentary, editorial, etc. (scientific journal), Single Work
過度な「ライン拡張」への警鐘~優れたブランド管理のために~
坂下玄哲
[季刊]企業経営 127 8 - 11 2014.07
Article, review, commentary, editorial, etc. (scientific journal), Single Work
消費者購買意思決定
坂下玄哲
一橋ビジネスレビュー 57 ( 3 ) 94 - 95 2009.12
Article, review, commentary, editorial, etc. (scientific journal), Single Work
市場選択戦略①
坂下玄哲
日経産業新聞 2008.12
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media), Single Work
市場選択戦略②
坂下玄哲
日経産業新聞 2008.12
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media), Single Work
Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment
Mototaka Sakashita
Oral presentation (general)
Do Luxury Brand Promotions Drive More Purchases?
Mototaka Sakashita
Oral presentation (general)
Mothers’ consumption behavior with their teenage daughter from social comparison theory: A cross-cultural study
Mototaka Sakashita
Oral presentation (general)
Customer citizenship behavior in virtual brand communities
Mototaka Sakashita
Oral presentation (general)
Communicating through brand websites to create unique brands
Mototaka Sakashita
Oral presentation (general)
シェアリングエコノミーの促進・阻害要因に関する日印国際比較研究
基盤研究(C), Principal investigator
モバイルコミュニケーションが消費者購買意思決定に与える影響に関する実証研究
MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator
オムニチャネルを通じた小売店舗ブランド構築に関する実証研究
MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator
An Empirical Study of Consumers' Brand Parity: Antecednts and Cosequences
MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator
第3回商品開発・管理学会優秀発表賞
2010.06, 商品開発・管理学会
Type of Award: Award from Japanese society, conference, symposium, etc.
第8回公益財団法人吉田秀雄記念事業財団吉田秀雄賞奨励賞
2010, 公益財団法人吉田秀雄記念事業財団
Type of Award: Award from publisher, newspaper, foundation, etc.
第1回日本消費者行動研究学会JACS-SPSS論文プロポーザル賞
2001.06, 日本消費者行動研究学会
Type of Award: Award from Japanese society, conference, symposium, etc.
SEMINAR IN MARKETING
2023
RESEARCH SEMINAR IN MARKETING
2023
MARKETING (EMBA)
2023
INDIVIDUAL RESEARCH C (EMBA)
2023
INDIVIDUAL RESEARCH B (EMBA)
2023
European Marketing Academy,
European Advertising Academy,
日本消費者行動研究学会,
日本商業学会,
IJMD編集委員会委員, 日本商業学会
幹事, 日本商業学会関東部会
テーマセッションコーディネーター, 日本商業学会関東部会