Kotosaka, Masahiro

写真a

Affiliation

Faculty of Policy Management (Shonan Fujisawa)

Position

Associate Professor

Related Websites

External Links

Profile 【 Display / hide

  • Masahiro Kotosaka is an Associate Professor at Keio University and an Adjunct Associate Professor at Hitotsubashi ICS. He is an expert in Internationalization strategy and early-stage business development, and advisor to several global start-up/multinational companies.
    Before moving to Keio, he was an associate professor of multinational management at Ritsumeikan University, a teaching & research associate at the University of Oxford, and a consultant at McKinsey & Company based in Frankfurt and Tokyo. As a practitioner, he worked for strategy/marketing projects with sixteen client organizations across nine industries and nine countries and spent four years running three profitable IT/Retail businesses before joining McKinsey. He graduated from the University of Oxford with D.Phil. (Ph.D) in Management Studies and MSc in Management Research with Distinction.
    His current research focuses on: 1) how does the high-growth startup firm formulate and execute the strategic actions; and 2) how does the institutional filed influence the way in which entrepreneurs incubate the business.
    His recent publication includes STARTUP (Co-authored, NewsPicks Publishing, 2020), Raksul (Co-authored, HBS, 2019), The Element of Strategic Management (Toyo Keizai, 2018), and The Japanese Business in Evolution (Co-authored, Routledge, 2017).
    He is a keen yacht sailor and holds RYA/MCA Yachtmaster (Coastal). In spare time, He travels and visited nearly 100 countries so far.

Other Affiliation 【 Display / hide

  • Graduate School of Media and Governance, Committee member

  • Hitotsubashi University Business School, School of International Corporate Strategy , EMBA Entrepreneurship, Adjunct Associate Professor

Career 【 Display / hide

  • 2018
    -
    Present

    Euglena, Inc., External Director

  • 2017
    -
    Present

    Gojo & Company, External Director

  • 2017
    -
    Present

    Raksul, Inc., External Director (A member of Audit committee)

  • 2016
    -
    Present

    Uzabase, Inc., External Director (A member of Audit committee)

  • 2015
    -
    Present

    Appirits, Inc., External Director

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Academic Background 【 Display / hide

  • 2000.09
    -
    2004.08

    慶応義塾大学, 環境情報学部, 環境情報学科

    University, Graduated, Other

  • 2008.10
    -
    2009.09

    University of Oxford, Said Business School, MSc. Management Research

    United Kingdom, Graduate School, Completed, Master's course

  • 2009.10
    -
    2013.03

    University of Oxford, Said Business School, D.Phil. in Management Studies

    United Kingdom, Graduate School, Completed, Doctoral course

Academic Degrees 【 Display / hide

  • MSc. Management Research with Distinction, University of Oxford, Coursework, 2009.09

  • D.Phil. in Management Studies, University of Oxford, Coursework, 2013.08

 

Research Areas 【 Display / hide

  • Humanities & Social Sciences / Business administration

Research Keywords 【 Display / hide

  • International Management

  • Strategy

  • Entrepreneurial Management

 

Books 【 Display / hide

  • Startup

    Shinichiro Hori, Masahiro Kotosaka, Daichi Inoue, NewsPicks Publishing, 2020.05,  Page: 509

  • The Essence of Strategic Management

    Kotosaka, M., Toyo Keizai, 2018

  • Japanese Management in Evolution New Directions, Breaks, and Emerging Practices

    Kotosaka, M., Sako, M., Routledge, 2017

    Contact page: 237-161

  • 領域を超える経営学 - グローバル経営の本質を「知の系譜」で読み解く

    KOTOSAKA Masahiro, ダイヤモンド社, 2014

  • 戦略経営論―競争力とグローバリゼーション

    マイケル・A. ヒット, ロバート・E. ホスキソン, R.デュエーン アイルランド, センゲージラーニング, 2014,  Page: 609

    Contact page: 338-387

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Papers 【 Display / hide

  • The influence of founders’ human capital on the performance of new technology-based firms in China, South Korea and Japan: an exploratory study

    Martin Hemmert, Adam R. Cross, Ying Cheng, Jae-Jin Kim, Masahiro Kotosaka, Franz Waldenberger & Leven J. Zheng

    Asia Pacific Business Review (Taylor & Francis Group)   2022.12

    Research paper (scientific journal), Joint Work, Accepted

     View Summary

    Western-based research suggests a modest influence of founders’ human capital on the business performance of new technology-based firms (NTBFs). Our exploratory, longitudinal study of 40 NTBFs in China, South Korea and Japan reveals that the human capital of their founders helps them to acquire executive talent, finance and customers, and thereby strongly enhances business performance. Furthermore, we find that East Asian NTBF founders leverage their human capital through networks with former colleagues and business partners in order to access key resources. These findings can be explained by cultural background factors such as social stratification and relational orientation.

  • The Interplay between emotions and legitimacy in managing the global-local tensions

    Eugene Cha, Masahiro Kotosaka

    ON RESEARCH (EU Business School)  8 ( Spring 2022 ) 19 - 47 2022.06

    Research paper (bulletin of university, research institution), Joint Work, Accepted

     View Summary

    Expatriates reside under the paradoxical tension between global integration and local adaptation when the assignment is to implement a global strategy in a local context. This tension triggers complex emotions that expatriates need to regulate to perform. Although the link between the individual-level emotion and the firm-level strategy implementation is of utmost importance in a multinational corporate context, it remains under-researched to date. We therefore investigated what kind of emotions evoke under such tension and how the emotion results in organisation-level outcome. We conducted a 612-day ethnographic study of a new product launch project in a multinational corporation. As a result, we found that the global-local tension evoked mixed emotions among expatriates over time, and those emotions influenced the individual’s legitimacy in two phases: legitimacy seeking stage and legitimacy owning stage. These phases reiterated, and the repetitive cycle over time developed an emotional dynamic at organisation-level across the project team. We argue that expatriates’ actions and behaviours to regulate mixed emotions evoked by the global-local tension influence the way the individual’s legitimacy develops, as they change the interaction and the relationship among the actors. In turn, the individual-level legitimacy influences the organisation-level emotional dynamic and thus the performance.

  • New venture entrepreneurship and context in East Asia: a systematic literature review

    Martin Hemmert, Adam R. Cross, Ying Cheng, Jae-Jin Kim, Masahiro Kotosaka, Franz Waldenberger & Leven J. Zheng

    Asian Business & Management (palgrave macmillan)  21 ( 5 ) 831 - 865 2021.08

    Research paper (scientific journal), Accepted,  ISSN  14724782

     View Summary

    While research on new venture entrepreneurship has been predominantly conducted in Western countries, East Asian start-ups have gained global relevance in recent years. In this article, we systematically review studies on new venture entrepreneurship in East Asia published in Social Science Citation Index (SSCI)-listed journals between 2000 and 2020 and find that the number of papers annually published has been rapidly increasing. However, the research body is highly unbalanced, as most articles are single-country studies focused on China, apply a quantitative methodology, and concentrate on topics such as entrepreneurial strategies and new venture entrepreneurs’ personal attributes and networks. Moreover, a majority of studies provides no or only a weak consideration of the national or subnational context. More strongly contextualized research on countries such as Japan and South Korea and on less studied themes such as culture, entrepreneurial financing, entrepreneurial teams, new venture internationalization and new venture entrepreneurial intention is desirable.

  • The distinctiveness and diversity of entrepreneurial ecosystems in China, Japan, and South Korea: an exploratory analysis

    Martin Hemmert, Adam R. Cross, Masahiro Kotosaka, et, al.

    Asian Business & Management (Springer Nature)  18 ( 3 ) 1 - 37 2019.05

    Research paper (scientific journal), Joint Work, Accepted,  ISSN  14724782

     View Summary

    © 2019, Springer Nature Limited. Entrepreneurial ecosystems at the regional level have been intensively studied in Western countries, but much less so in East Asia. We study five major ecosystems located in Tokyo, Seoul, Beijing, Suzhou, and Chongqing, focusing on the business conditions for information technology (IT) start-ups. Our domain analysis reveals that these entrepreneurial ecosystems differ in various important aspects from leading Western counterparts such as Silicon Valley. Furthermore, we find differences in the growth and internationalization of firms across entrepreneurial ecosystems in China, Japan, and South Korea. Public policy should focus on supporting high-potential start-ups and strengthening the ecosystems’ global outreach.

  • GE: a story of continuous organizational renovation (in Japanese)

    Masahiro Kotosaka

    Diamond Harvard Business Review (Diamond, Inc.)  42 ( 12 ) 74 - 91 2017.12

    Research paper (scientific journal), Single Work

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Papers, etc., Registered in KOARA 【 Display / hide

Reviews, Commentaries, etc. 【 Display / hide

  • 成功する「ビジネスモデル」は何が違うのか:優れた起業家の創業行動調査から

    琴坂将広, 井上大智

    VEC Year Book 2020 (Venture Enterprise Center)     I-67 - I-72 2020.12

    Article, review, commentary, editorial, etc. (other)

  • Large Firms and ICT Startups in Japan – The New Forms of the Relationship

    Kotosaka, M.

    VEC Yearbook 2018: Annual Report on Japanese Startup Businesses (VEC)     51 - 57 2019

    Article, review, commentary, editorial, etc. (bulletin of university, research institution), Single Work

  • Transfigurations of Venture Management Personnel: an Outline From The Perspective of Board Composition at The Time of Company Listing on The TSE Mothers Index

    Kotosaka, M.

    VEC Yearbook 2017: Annual Report on Japanese Startup Businesses (VEC)     51 - 58 2018

    Article, review, commentary, editorial, etc. (bulletin of university, research institution), Single Work

  • シェアリングエコノミーの先にある、新しい組織の可能性

    琴坂将広

    Nextcom (KDDI研究所)   ( 30 ) 18 - 27 2017

    Article, review, commentary, editorial, etc. (bulletin of university, research institution), Single Work

  • The gradual accumulation of professionals has started to accelerate the growth of Japanese startups

    Kotosaka, M.

    VEC Yearbook 2016: Annual Report on Japanese Startup Businesses (VEC)     84 - 87 2017

    Article, review, commentary, editorial, etc. (bulletin of university, research institution), Single Work

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Presentations 【 Display / hide

  • The Unspoken Value of Peer Mentoring among Novice Entrepreneurs: Learning, Networking, and Beyond

    Yamamoto, A., Yachi, R.,, Arjanti, M., R., Yamamoto, R., Kotosaka, M.

    42nd Strategic Management Society Annual Conference (London) , 

    2022.09

    Oral presentation (general), Strategic Management Society

     View Summary

    As entrepreneurship development programs are becoming more popular, mentoring is gaining attention for its role in facilitating entrepreneurial learning. In recent years, serial-to-novice entrepreneur mentoring research has flourished, and understanding of mentoring functions has increased. However, it is still unclear what results can be achieved by peer mentoring between novice entrepreneurs. In order to address this gap, this study observed a Japanese entrepreneurship development program called MAKERS UNIVERSITY. The results showed similar findings to previous studies and also confirmed the existence of secondary effects among novice mentoring groups. Strong psychological support may also occur in peer mentoring between novice entrepreneurs. In the long term, the continued interaction between novice entrepreneurs has the potential to support the next generation of entrepreneurs and society as a whole.

  • Institutional Logic, Founder Social Identity, and Firm Strategic Choice

    Goto, M., Sako, M., Kotosaka, M.

    42nd Strategic Management Society Annual Conference (London) , 

    2022.09

    Oral presentation (general), Strategic Management Society

     View Summary

    As entrepreneurship development programs are becoming more popular, mentoring is gaining attention for its role in facilitating entrepreneurial learning. In recent years, serial-to-novice entrepreneur mentoring research has flourished, and understanding of mentoring functions has increased. However, it is still unclear what results can be achieved by peer mentoring between novice entrepreneurs. In order to address this gap, this study observed a Japanese entrepreneurship development program called MAKERS UNIVERSITY. The results showed similar findings to previous studies and also confirmed the existence of secondary effects among novice mentoring groups. Strong psychological support may also occur in peer mentoring between novice entrepreneurs. In the long term, the continued interaction between novice entrepreneurs has the potential to support the next generation of entrepreneurs and society as a whole.

  • The emergent model of how MNCs’ routine learning practices cultivate empathy as emotional capability

    Eugene Cha, Masahiro Kotosaka

    37th EGOS Colloquium, Amsterdam 2021, 

    2021.07

    Oral presentation (general)

  • Robust Disruptors and Incumbent Capabilities in the Japanese Taxi Industry

    Ivar Padrón-Hernández, Masahiro Kotosaka

    SASE Conference 2021, 

    2021.07

    Oral presentation (general), Society for The Advancement of Socio-Economics

  • Institutional Logic, Founder Social Identity and Firm Strategic Choice: A Case Study of Lawtech Industry in Japan

    Masashi Goto, Masahiro Kotosaka, Mari Sako

    SASE Conference 2021, 

    2021.07

    Oral presentation (general), Society for The Advancement of Socie-Economics

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Research Projects of Competitive Funds, etc. 【 Display / hide

Works 【 Display / hide

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Awards 【 Display / hide

  • AY2020 SFC FACULTY AWARD

    2021.04, Shonan Fujisawa Campus, Keio University

    Type of Award: Keio commendation etc.

     View Description

    SFCの教育研究活動における特に顕著な成果の表彰

 

Courses Taught 【 Display / hide

  • ACADEMIC PROJECT

    2022

  • STRATEGIC MANAGEMENT

    2022

  • STRATEGIC MANAGEMENT

    2022

  • SEMINAR B

    2022

  • PRACTICE IN TEACHING 2

    2022

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Courses Previously Taught 【 Display / hide

  • 国際経営戦略

    立命館大学

    2018.04
    -
    2019.03

  • 国際経営論

    立命館大学

    2018.04
    -
    2019.03

  • 日本事情特殊講義

    立命館大学

    2018.04
    -
    2019.03

  • Strategic Management

    Keio University

    2016.04
    -
    2017.03

    Spring Semester, Lecture, Within own faculty, 1h, 120people

  • Multinational Management

    Keio University

    2016.04
    -
    2017.03

    Autumn Semester, Lecture, Within own faculty, 1h, 15people

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Memberships in Academic Societies 【 Display / hide

  • Academy of International Business

     
  • Academy of Management

     
  • Society of the Advancement of Socio-Economics

     
  • Strategic Management Society

     

Committee Experiences 【 Display / hide

  • 2021.06
    -
    Present

    公益財団法人日産財団 評議員, 公益財団法人日産財団

  • 2021.05
    -
    2024.05

    官民研究開発投資拡大プログラム審査・評価委員会 新SBIR制度加速事業分科会 委員, 内閣府

  • 2019.07
    -
    2019.10

    日本版SBIR制度の見直しに向けた検討会 委員, 経済産業省中小企業庁