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Affiliation
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Faculty of Business and Commerce (Mita)
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Position
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Professor
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Related Websites
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Shirai, Miyuri
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Yokohama National University, Faculty of Business Administration, Assistant Professor
Yokohama National University, Faculty of Business Administration, Associate professor
Duke University, The Fuqua School of Business, Visiting scholar
Yokohama National University, International Graduate School of Social Sciences, Associate professor
Keio Business School, 経営管理研究科, Visiting scholar
Meiji University, 経営学研究科
Graduate School, Completed, Master's course
The University of Tokyo, 経済学研究科, 企業・市場
Graduate School, Withdrawal before completion, Doctoral course
経済学博士, The University of Tokyo, Dissertation, 2004
経営学修士, Meiji University, Coursework, 1993.03
Humanities & Social Sciences / Commerce (Consumer Behavior)
消費者行動論 -購買心理からニューロマーケティングまで-
守口剛・竹村和久編, 八千代出版, 2012.04
Scope: 第3章
マーケティングの基礎と潮流
西尾チヅル編, 八千代出版, 2007.01
Scope: 第6章
品質、価格、そしてブランド -消費者心理とマーケティング-』、品質月間テキストNo.355
Shirai, Miyuri, 日科技連出版社, 2007
このブランドに、いくらまで払うのか -「価格の力」と消費者心理-
白井 美由里, 日本経済新聞社, 2006.11
プライシング・サイエンス -価格の不思議を探る-
杉田善・守口剛・上田隆穂編著, 同文館, 2005.09
Scope: 第10章
Which loyalty program do customers prefer: a coalition program or a single-firm program?
Miyuri Shirai
Journal of Services Marketing 2022
Research paper (scientific journal), Accepted, ISSN 08876045
Vertical line extensions: consumers' preferences for downward and upward extensions
Miyuri Shirai
Asia Pacific Journal of Marketing and Logistics 2022
Research paper (scientific journal), Accepted, ISSN 13555855
Unit Pricing for Multiple Product Sizes: Identifying Moderators and Mediators of Consumer Evaluations
Miyuri Shirai, Takuya Satomura
European Journal of Marketing 55 ( 5 ) 1539 - 1566 2021
Research paper (scientific journal), Joint Work, Lead author, Corresponding author, Accepted
Understanding Consumer Perceptions of Quality Based on Package Size: The Moderating Role of the Evaluation Context
Miyuri Shirai
International Journal of Retail & Distribution Management 48 ( 7 ) 749 - 762 2020
Accepted
暗黙理論と異時点間選択 -心理的な時間と楽観性の調整効果-
白井美由里
三田商学研究 63 ( 4 ) 123 - 136 2020
Research paper (bulletin of university, research institution)
Shirai, Miyuri
Mita business review (慶應義塾大学出版会) 63 ( 4 ) 123 - 136 2020.10
ISSN 0544571X
Research on the relationship between implicit theories and consumer behavior
Shirai, Miyuri
学事振興資金研究成果実績報告書 (慶應義塾大学) 2019
Studies on the mechanism of semantic cues effects in consumer behavior
Shirai, Miyuri
科学研究費補助金研究成果報告書 2018
Research on promoting sustainable consumption
MEXT,JSPS, Grant-in-Aid for Scientific Research, 基盤研究(C), Principal investigator
消費者行動における意味的手がかりの影響メカニズム
MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator
Best Paper Award
2019, Global Conference on Business Management and Economics
学会賞奨励賞
2005.06, 日本商業学会, 消費者の価格判断のメカニズム -内的参照価格の役割-
Type of Award: Award from Japanese society, conference, symposium, etc.
Best Paper Award 3rd place
2004.05, Advances in Consumer Research Asia Pacific Conference 2004, The Relationship between Internal Reference Price and Three Aspects of Dealing Patterns: Frequency, Depth, and Depth Variation
Type of Award: Other, Country: Korea, Republic of
SPECIAL STUDY OF MARKETING SYSTEM
2023
SEMINAR: SPECIAL STUDY OF MARKETING MANAGEMENT
2023
SEMINAR: INTRODUCTION TO MARKETING
2023
SEMINAR (QD)
2023
SEMINAR (QC)
2023
消費者行動特論
横浜国立大学
商業学(マクロマーケティング)
慶應義塾大学
Marketing Data Analysis
Keio University
Spring Semester, Lecture, Within own faculty
Consumer Behavior and Marketing
Keio University
Autumn Semester, Lecture, Within own faculty
研究会
慶應義塾大学
Association for Consumer Research
The Academy of Marketing Science
Japan Society of Marketing and Distribution
Japan Association for Consumer Studies
Japan Institute of Marketing Science