Shirai, Miyuri

写真a

Affiliation

Faculty of Business and Commerce (Mita)

Position

Professor

E-mail Address

E-mail address

Related Websites

Career 【 Display / hide

  • 1998.04
    -
    1999.03

    Yokohama National University, Faculty of Business Administration, Assistant Professor

  • 1999.04
    -
    2002.03

    Yokohama National University, Faculty of Business Administration, Associate professor

  • 1999.08
    -
    2001.02

    Duke University, The Fuqua School of Business, Visiting scholar

  • 2002.04
    -
    2009.03

    Yokohama National University, International Graduate School of Social Sciences, Associate professor

  • 2003.05
    -
    2004.02

    Keio Business School, 経営管理研究科, Visiting scholar

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Academic Background 【 Display / hide

  • 1991.04
    -
    1993.03

    Meiji University, 経営学研究科

    Japan, Graduate School, Completed, Master's course

  • 1994.04
    -
    1998.03

    The University of Tokyo, 経済学研究科, 企業・市場

    Japan, Graduate School, Withdrawal before completion, Doctoral course

Academic Degrees 【 Display / hide

  • 経済学博士, The University of Tokyo, Dissertation, 2004

  • 経営学修士, Meiji University, Coursework, 1993.03

 

Research Areas 【 Display / hide

  • Commerce

Research Keywords 【 Display / hide

  • Framing of price and price promotion

  • Effects of semantic cues

  • Consumer perceptions of price, quality, and value

 

Books 【 Display / hide

  • 消費者行動論 -購買心理からニューロマーケティングまで-

    守口剛・竹村和久編, 八千代出版, 2012.04

    Scope: 第3章

  • マーケティングの基礎と潮流

    西尾チヅル編, 八千代出版, 2007.01

    Scope: 第6章

  • 品質、価格、そしてブランド -消費者心理とマーケティング-』、品質月間テキストNo.355

    Shirai, Miyuri, 日科技連出版社, 2007

  • このブランドに、いくらまで払うのか -「価格の力」と消費者心理-

    白井 美由里, 日本経済新聞社, 2006.11

  • プライシング・サイエンス -価格の不思議を探る-

    杉田善・守口剛・上田隆穂編著, 同文館, 2005.09

    Scope: 第10章

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Papers 【 Display / hide

  • 広告におけるテンシル価格訴求の効果

    SHIRAI MIYURI

    日経広告研究所報  ( 285 ) 2 - 9 2016

    Research paper (scientific journal), Except for reviews,  ISSN  0389-4916

  • Impact of 'High Quality, Low Price' Appeal on Consumer Evaluations

    SHIRAI MIYURI

    Journal of Promotion Management 21 ( 6 ) 776 - 797 2015

    Research paper (scientific journal), Single Work, Accepted,  ISSN  1049-6491

  • Effects of Quality and Price Appeals on Consumers' Internal Reference Prices and Quality Perceptions

    Shirai, Miyuri

    Modern Economy 5 ( 8 ) 831 - 840 2014

    Research paper (scientific journal), Single Work, Accepted

  • Analyses of Consumers' Cognition Regarding Foods" (2013), Yokohama Business Review

    Shirai, Miyuri

    Yokohama Business Review 34 ( 1 ) 21 - 39 2013

    Research paper (bulletin of university, research institution), Single Work, Except for reviews

  • A Literature Review of Empirical Studies on Semantic Cues

    Shirai, Miyuri

    Advances in Consumer Studies 19 ( 2 ) 139 - 166 2013

    Research paper (scientific journal), Accepted

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Papers, etc., Registered in KOARA 【 Display / hide

Reviews, Commentaries, etc. 【 Display / hide

  • Consumer Evaluations of 'High Quality, Low Price' Brands: A Case of UNIQLO

    Shirai, Miyuri

    Yokohama Business Review 35 ( 2 ) 45 - 57 2014

    Prompt report, short report, and research note, etc. (bulletin of university, research institution), Single Work

  • Consumer Evaluations of Temporal Reframing of Prices

    Shirai, Miyuri

    Proceedings of International Conference on Marketing Studies    1 - 12 2012

    Introduction and explanation (international conference proceedings), Single Work

Research Projects of Competitive Funds, etc. 【 Display / hide

  • 消費者行動における意味的手がかりの影響メカニズム

    2015.04
    -
    2019.03

    MEXT,JSPS, Grant-in-Aid for Scientific Research, 白井 美由里, Grant-in-Aid for Scientific Research (C), Principal Investigator

Awards 【 Display / hide

  • 学会賞奨励賞

    2005.06, 日本商業学会, 消費者の価格判断のメカニズム -内的参照価格の役割-

    Type of Award: Awards of National Conference, Council and Symposium.  Country: Japan

  • Best Paper Award 3rd place

    2004.05, Advances in Consumer Research Asia Pacific Conference 2004, The Relationship between Internal Reference Price and Three Aspects of Dealing Patterns: Frequency, Depth, and Depth Variation

    Type of Award: Other Awards.  Country: Korea

 

Courses Taught 【 Display / hide

  • SPECIAL STUDY OF MARKETING SYSTEM

    2019

  • SEMINAR: SPECIAL STUDY OF MARKETING MANAGEMENT

    2019

  • SEMINAR: INTRODUCTION TO MARKETING

    2019

  • SEMINAR

    2019

  • MICRO MARKETING

    2019

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Courses Previously Taught 【 Display / hide

  • データ解析論

    横浜国立大学, 2018

  • 消費者行動論

    横浜国立大学, 2018

  • 消費者行動特論

    横浜国立大学, 2018

  • 商業学Ⅰ

    Keio University, 2016, Autumn Semester, General education subject, Lecture, Within own faculty

  • Consumer Behavior and Marketing

    Keio University, 2016, Autumn Semester, Major subject, Lecture, Within own faculty

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