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Affiliation
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Faculty of Business and Commerce ( Mita )
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Position
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Professor
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Related Websites
Shimizu, Akira
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Career 【 Display / hide 】
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1991.04-1994.03
明治学院大学 経済学部 専任講師
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1994.04-2000.03
明治学院大学 経済学部 助教授
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1996.08-1997.09
Visiting Scholar, J.L.Kellogg Graduate School of Management, Northwestern University, IL, U.S.A
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2000.04-2009.03
明治学院大学 経済学部 教授
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2005.05-2006.03
Visiting Scholar, University of Sydney, Research Institute of Asia and Pacific
Academic Background 【 Display / hide 】
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1988.03
Keio University, Graduate School, Division of Commerce
Graduate School, Completed, Master's course
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1991.03
Keio University, Graduate School, Division of Commerce
Graduate School, Withdrawal after completion of doctoral course requirements, Doctoral course
Books 【 Display / hide 】
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清水聰, 千倉書房, 2013.06, Page： 285
Papers 【 Display / hide 】
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Healthy Aging: A Hierarchical Gaussian Process Age-Period-Cohort Model for Estimating the Relationship between Aging and Healthy Product Choice
Masakazu Ishihara, Akira Shimizu, Takashi Teramoto
SSRN Working Paper 1 - 42 2026.02
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社会的責任行動とメディア接触
清水聰
日経広告研究所報 (日本経済新聞社) 343 ( 6 ) 10 - 14 2025.11
Research paper (bulletin of university, research institution), Lead author
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Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions
Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac Cheah
Asia Pacific Journal of Marketing and Logistics (Emerald) 35 ( 9 ) 2251 - 2265 2023.11
Research paper (scientific journal), Corresponding author, Accepted
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COVID-19の影響‐時系列での人の買い物意識変化から見てくること
清水聰
AD STUDIES (財団法人) ( 77 ) 56 - 60 2021.09
Research paper (other academic), Single Work
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年配者の情報感度によるセグメンテーションの実証研究
清水聰
三田商学研究 (慶應義塾大学出版会) 63 ( 4 ) 77 - 98 2020.10
Single Work
Papers, etc., Registered in KOARA 【 Display / hide 】
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Changes in consumers' lives before and after Covid-19
Shimizu, Akira
Mita business review (慶應義塾大学出版会) 66 ( 3 ) 99 - 115 2023.08
ISSN 0544571X
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An empirical study of new consumer decision-making process in the internet age
Shimizu, Akira
科学研究費補助金研究成果報告書 2020
Reviews, Commentaries, etc. 【 Display / hide 】
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「生活者メディア利用研究プロジェクト」からの知見
清水聰
日経広告研究所報 (日本経済新聞社) 333 ( 1 ) 47 - 47 2024.01
Article, review, commentary, editorial, etc. (bulletin of university, research institution)
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これからの消費者行動と循環型意思決定プロセス
清水聰
日経広告研究所報 (日本経済新聞社) 325 ( 6 ) 3 - 5 2022.08
Article, review, commentary, editorial, etc. (bulletin of university, research institution)
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本プロジェクトの意義、スマートフォンアプリの利用の仕方、そして世の中の動きについて
清水聰
日経広告研究所報 (日経広告研究所) 55 ( 4 ) 18 - 22 2021.08
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media), Single Work
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メディア・フォロワーの学術的意義
清水聰
日経広告研究所報 (日経広告研究所) 53 ( 6 ) 8 - 12 2019.12
Lecture material (seminar, tutorial, course, lecture, etc.), Single Work
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メディア・フォロワーモデルの意義と可能性
清水聰
日経広告研究所報 (日経広告研究所) 53 ( 1 ) 10 - 11 2019.02
Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
Presentations 【 Display / hide 】
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都市構造と時間帯が消費者の業態選択に与える影響～空間的・時間的制約を考慮した実証分析～
畠慎一郎・清水聰
[Domestic presentation] 日本商業学会第76回全国大会 (神奈川大学) ,
2026.05,Oral presentation (general), 日本商業学会
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Can special displays trigger posting?
Akira Shimizu
[International presentation] ANZMAC (Sydney) ,
2025.12,Oral presentation (general), The Australian and New Zealand Marketing Academy
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In Depth Case Study on Government Policy of The Safety Wears for Children in Japan
Akira Shimizu
[International presentation]
2025.11,Oral presentation (general)
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Consumer choice of retail format in the omni-channel era: a time-of-day perspective
Shinichiro Hata, Akira Shimizu
[International presentation] 2025 Global Marketing Conference (Hong Kong) ,
2025.07,Oral presentation (general), Korean Scholar of Marketing Science
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How the stability of environmental values shapes consumer responses to brand sustainability
Akira Shimizu, Naoki Akamatsu
[International presentation] The Mystique of Luxury Brands Conference (Macau University of Science and Technology) ,
2025.07,Oral presentation (general), Curtin University
Research Projects of Competitive Funds, etc. 【 Display / hide 】
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Elucidating consumer decision-making processes using new technologies
2024.04-2027.03基盤研究(B), Principal investigator
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オンライン/オフライン環境下での消費者の購買意思決定プロセスの解明
2021.04-2024.03MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (B), Principal investigator
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インターネット時代の新しい消費者意思決定プロセスの実証研究
2018.04-2021.03MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (B), Principal investigator
Awards 【 Display / hide 】
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Best Track Paper Award
Akira Shimizu, 2025.11, Korean scholar of Marketing Science, In Depth Case Study on Government Policy of The Safety Wears for Children in Japan
Country： Korea, Republic of
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Best Track Paper Award
Shinichiro Hata, Akira shimizu, 2024.12, Korean scholar of Marketing Science, New Product's Survival Analysis Using Leading-edge Consumer
Type of Award： Award from international society, conference, symposium, etc.
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Best Papers Awards Honorable Mention
Jyunji Miyamoto, Akira Shimizu, 2022.12, The Australian and New Zealand Marketing Academy
Type of Award： Award from international society, conference, symposium, etc., Country： Australia
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Best Track Paper Award
Takashi Teramoto, Akira Shimizu, 2018.07, Global Marketing Conference
Type of Award： Award from international society, conference, symposium, etc.
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慶應義塾賞
2015, 慶應義塾
Type of Award： Keio commendation etc.
Courses Taught 【 Display / hide 】
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SEMINAR
2026
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STRATEGIC CONSUMER BEHAVIOR
2026
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SEMINAR (QA)
2026
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SEMINAR (QB)(PAST YEARS)
2026
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SEMINAR (QB)
2026
Social Activities 【 Display / hide 】
Memberships in Academic Societies 【 Display / hide 】
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日本広告学会,
2016.04-Present -
日本消費者行動研究学会,
1994.05-Present -
日本マーケティングサイエンス学会,
1992.05-Present -
日本商業学会,
1990.05-Present
Committee Experiences 【 Display / hide 】
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2022.04-2022.09
生活製品産業研究会 座長, 経済産業省
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2018.05-Present
日本学術会議 連携委員, 日本学術会議
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2018.04-2019.03
学会誌『消費者行動研究』編集長, 日本消費者行動研究学会
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2017.04-2018.03
日本消費者行動研究学会 会長, 日本消費者行動研究学会
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2013.04-Present
Editorial Review Board, Journal of Global Fashion Marketing, Korean Scholars of Marketing Science
Click to view the Scopus page. The data was downloaded from Scopus API in July 12, 2026, via http://api.elsevier.com and http://www.scopus.com .