Ono, Akinori

写真a

Affiliation

Faculty of Business and Commerce （Mita）

Position

Professor

Related Websites

External Links
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Career 【 Display / hide 】

  • 1997
    -
    2000

    Lecturer, Faculty of Business and Commerce, Keio University (Tokyo, Japan)

  • 2000
    -
    2003

    Assistant Professor, Faculty of Business and Commerce, Keio University (Tokyo, Japan)

  • 2003
    -
    2007

    Associate Professor, Faculty of Business and Commerce, Keio University (Tokyo, Japan)

  • 2005
    -
    2006

    Visiting Scholar, College of Business, San Jose State University (CA, USA)

  • 2005
    -
    2006

    Visiting Scholar, Haas School of Business, University of California, Berkeley (CA, USA)

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Academic Background 【 Display / hide 】

  • 1995.03

    Keio University, Department of Business and Commerce

    University, Graduated

  • 1997.03

    Keio University, Graduate School of Business and Commerce, Marketing

    Graduate School, Completed, Master's course

  • 2000.03

    Keio University, Graduate School of Business and Commerce, Marketing

    Graduate School, Withdrawal after completion of doctoral course requirements, Doctoral course

  • 2003.01

    Keio University, Graduate School of Business and Commerce, Marketing

    Graduate School, Completed, Doctoral course

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Academic Degrees 【 Display / hide 】

  • M.A. (Marketing), Keio University, Coursework, 1997.03

  • Ph.D. (Marketing), Keio University, Coursework, 2003.01

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Matters concerning Career Achievements 【 Display / hide 】

  • 2019.10
    -
    2021.09

    Board member, Board for Reseach & Education, Faculty of Business and Commerce, Keio University

  • 2017.10
    -
    2019.09

    Board member, Supervisory board, Institute for Journalism, Media, & Communication Studies, Keio University

  • 2017.04
    -
    Present

    Journal Co-editor, Mita Counselling Room, Division of Student Affairs, Keio University

  • 2016.04
    -
    2017.03

    Group Committee Member, Mita Counselling Room, Division of Student Affairs, Keio University

  • 2015.10
    -
    2017.09

    Vice Director, Student Affairs Office, Correspondence Education Program, Keio University

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Research Areas 【 Display / hide 】

  • Humanities & Social Sciences / Commerce (Marketing and Consumer Studies)

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Books 【 Display / hide 】

  • Encyclopedia of Information Science and Technology, Fourth Edition

    Akinori Ono; Mai Kikumori, IGI Global, 2017.06

    Scope: Chapter 523

  • Colin L. Campbell, ed., RMarketing Challenges in a Turbulent Business Environment

    Akinori Ono, Springer, 2016.02

  • Colin L. Campbell, ed., Marketing in Transition: Scarcity, Globalism, & Sustainability

    Akinori Ono, Springer, 2015.12

  • Encyclopedia of Mobile Phone Behavior

    Akinori Ono; Mai Kikumori, IGI Global, 2015.03

    Scope: Chapter 14

  • Distribution Channel: New Developments of the New Institutional Approach

    Akinori Ono Tomokazu Kubo, Yuhikaku, 2011.11

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Papers 【 Display / hide 】

  • "Anime Pilgrimage in Japan: Focusing Social Influences as Determinants "

    Akinori Ono, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Ryosuke Shimizu, Sari Yamamoto

    Tourism Management 76 2020

    Research paper (scientific journal), Joint Work, Accepted

  • "What Determines Firms' Intention to Postpone Product Differentiation?"

    Akinori Ono, Tomokazu Kubo

    Journal of Marketing Channels 25 （ 4 ）  2019.11

    Research paper (scientific journal), Joint Work, Accepted

  • "Diversity of Customer Relationship in Education Services"

    Akinori Ono

    Student Counseling Room Bulletin （Student Counseling Room, Keio University)  45 2019.03

    Research paper (scientific journal), Single Work

  • "Various Consumer Needs for “Facial” Product Designs: Exploring New Customization Systems for Anthropomorphized Products"

    Akinori Ono

    Japan Marketing Journal （Japan Marketing Academy)  38 （ 4 ） 6 - 19 2019.03

    Research paper (scientific journal), Joint Work, Accepted

  • "The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"

    Akinori Ono Ryosuke Shimizu Yongyi Wang

    AMA Educators' Conference Proceedings （American Marketing Association)   2019.02

    Research paper (international conference proceedings), Joint Work, Accepted

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Papers, etc., Registered in KOARA 【 Display / hide 】

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Presentations 【 Display / hide 】

  • "The Jilting Effect in Mass Customization Systems: Switching Behavior of Consumers That Abandon Ordering Attractive Products"

    Akinori Ono, Yusuke Iwama, Ryohei, Kitazawa, Haruka Sekiguchi, Suzu Tsuchiya, Simpei Yanagihara

    8th Conference 2019 (Hosei University, Tokyo) , 

    2019.10
    , 

    Oral presentation (general), Japan Marketing Academy

  • "The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"

    Akinori Ono, Ryosuke Shimizu, Yongyi Wang

    2019 AMA Winter Educators' Conference, 

    2019.02
    , 

    Oral presentation (general), American Marketing Association

  • "The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"

    Keito Kowata, Lisa Kitajima, Harue Hirama, Akinori Ono

    KSMS 2018 International Conference, 

    2018.11
    , 

    Oral presentation (general), Korean Scholars of Marketing Science

  • "The Jilting Effect in Mass Customization Systems"

    Akinori Ono Yusuke Iwama Ryohei Kitazawa Haruka Sekiguchi Akane Takahashi Suzu Tsuchiya Shimpei Yanagihara

    KSMS 2016 International Conference, 

    2018.11
    , 

    Oral presentation (general), Korean Scholars of Marketing Science

  • "Does Photo Sharing Via SNS Reduce or Enhance Travel Engagement and Enjoyment?"

    Akinori Ono Ryosuke Shimizu Yongyi Wang

    GAMMA Global Marketing Conference, 

    2018.09
    , 

    Global Alliance of Marketing and Management Associations/American Marketing Association

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Research Projects of Competitive Funds, etc. 【 Display / hide 】

  • Brand Switching Behavior in Customization Systems

    2019.04
    -
    2022.03

    MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator

  • カスタマイゼーションの複雑性と企業推奨

    2016.04
    -
    2019.03

    MEXT,JSPS, Grant-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (C), Principal investigator

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Works 【 Display / hide 】

  • Suntoryflowers award won by advised students (Distribution Economics Institute of Japan, The Agricultural & Regional Development Marketing Research Project, Measures Against the New Coronavirus in the Agriculture and Food Distribution Sectors)

    2020.06
    , 

    Other

  • Honorable mention award won by advised students (Distribution Economics Institute of Japan, The Agricultural & Regional Development Marketing Research Project, Measures Against the New Coronavirus in the Agriculture and Food Distribution Sectors)

    2020.06
    , 

    Other

  • Best conference paper honorable mention award won by advised students (Korean Scholars of Marketing Science))

    2019.11
    , 

    Other

  • Best paper award won by advised students (Excellent Paper Award, Society for Market Creation Research)

    2019.11
    , 

    Other

  • Best paper award won by advised students (Kansai University Business Plan Competition)

    2019.10
    -
    Present
    , 

    Other

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Awards 【 Display / hide 】

  • Mass Customization & Personalization Missionaries & Presenters of the Year 2020

    Akinori Ono, Yusuke Iwama, and Ryohei Kitazawa, 2020.09, Mass Customization & Personalization Conference in Europe, "Your Customers May Feel Jilted: The Hidden Risk of Hybrid E-Customization Systems"

    Type of Award： Award from international society, conference, symposium, etc.

  • Measures Against the New Coronavirus in the Agriculture and Food Distribution Sectors (AMR, DEIJ), Honorable Mention

    Takaya Inoue, Akari Shibata, Sayaka Tonouchi, and Akinori Ono, 2020.06, Distribution Economics Institute of Japan, "The Impacts of Need for Uniqueness on Word-of-Mouth Sending"

    Type of Award： Award from publisher, newspaper, foundation, etc.

  • KSMS International Marketing Conference Best Paper Award Honorable Mention

    Naoya Mori, Maika Esaki, Misaki Furuhashi, and Akinori Ono, 2019.11, Korean Scholars of Marketing Science, "The Hybrid of Certain and Uncertain Incentives: The Reinforcing-Uncertainty Effect Revisited"

    Type of Award： Award from international society, conference, symposium, etc.,  Country： Korea, Republic of

  • Japan Marketing Journal, 2018 Annual Best Paper Award

    Akinori Ono, and Mai Kikumori, 2018.10, Japan Marketing Academy, "The Impacts of Need for Uniqueness on Word-of-Mouth Sending"

    Type of Award： Award from Japanese society, conference, symposium, etc.

  • GFMC 2017 Best Conference Paper Award

    Akinori Ono, Mai Kikumori, and Haoying Wang, 2017.07, Global Alliance of Marketing and Management Associations, "High NFU (Need for Uniqueness) Consumers' Intention to Generate WOM About Luxury Goods"

    Type of Award： Award from international society, conference, symposium, etc.

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Courses Taught 【 Display / hide 】

  • SPECIAL STUDY OF MARKETING SYSTEM

    2024

  • SEMINAR: SPECIAL STUDY OF MARKETING MANAGEMENT

    2024

  • SEMINAR: INTRODUCTION TO MARKETING

    2024

  • SEMINAR (QD)

    2024

  • SEMINAR (QC)

    2024

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Memberships in Academic Societies 【 Display / hide 】

  • Japan Marketing Academy, 

    2017
    -
    Present

  • American Marketing Association, 

    2017
    -
    Present

  • Association for Consumer Research, 

    2008
    -
    Present

  • INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science, 

    2007
    -
    Present

  • Marketing Educators' Association (USA), 

    2006
    -
    Present

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Committee Experiences 【 Display / hide 】

  • 2017
    -
    Present

    会員（理事 2017年-）, 日本マーケティング学会

  • 2016
    -
    Present

    Member, American Marketing Association

  • 2008
    -
    Present

    Member, Association for Consumer Research

  • 2007
    -
    Present

    Member, INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science

  • 2006
    -
    Present

    Member, Marketing Educators' Association (USA)

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