Jeong, Yuncheol

写真a

Affiliation

Faculty of Business and Commerce (Mita)

Position

Professor

E-mail Address

E-mail address

Career 【 Display / hide

  • 2005.04
    -
    2006.03

    日本学術振興会外国人特別研究員

 

Papers 【 Display / hide

  • Positioning and pricing strategies in a market with switching costs and staying costs

    Jeong Y., Maruyama M.

    Information Economics and Policy (Information Economics and Policy)  44   47 - 57 2018.09

    ISSN  01676245

     View Summary

    © 2018 Elsevier B.V. We analyze positioning and pricing strategies in a two-period duopoly where consumers have heterogeneous switching costs and staying costs. In the second period, we show that firms offer discounts to new customers in a market where there are more inertial consumers with large switching costs, while firms offer discounts to past customers in a market where there are more variety-seeking consumers with large staying costs. If in the second period of our model there exist both inertial consumers and variety-seeking consumers, horizontal product differentiation is minimized and both firms locate at the center of the Hotelling line market. Furthermore, when consumers are relatively sophisticated (forward-looking), behavior-based price discrimination (BBPD) hurts firms’ profits as shown in the previous literature. However, when consumers are sufficiently naive (or myopic) and do not care much about the second period when making first-period decisions, we find that BBPD can be profitable.

Papers, etc., Registered in KOARA 【 Display / hide

Research Projects of Competitive Funds, etc. 【 Display / hide

  • 消費者の反復購買行動に対する企業の価格差別戦略に関する研究

    2020.04
    -
    2025.03

    MEXT,JSPS, Grant-in-Aid for Scientific Research, 鄭 潤チョル, Grant-in-Aid for Scientific Research (C), Principal Investigator

 

Courses Taught 【 Display / hide

  • SPECIAL STUDY OF MARKETING SYSTEM

    2021

  • SPECIAL RESEARCH TOPICS IN BUSINESS AND COMMERCE (S)

    2021

  • SPECIAL RESEARCH TOPICS IN BUSINESS AND COMMERCE (S)

    2021

  • SEMINAR: SPECIAL STUDY OF MARKETING MANAGEMENT

    2021

  • SEMINAR: INTRODUCTION TO MARKETING

    2021

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Memberships in Academic Societies 【 Display / hide

  • The European Association for Research in Industrial Economics (E.A.R.I.E.), 

    2006.08

Committee Experiences 【 Display / hide

  • 2006.08

    Member, The European Association for Research in Industrial Economics (E.A.R.I.E.)