Books - Satomura, Takuya

Marketing Models with R 2nd ed.

SATOMURA TAKUYA, Kyorisu Shuppan, 2015.04

Brand Evaluation Methods: Marketing Approach

SATOMURA TAKUYA, Takeshi Moriguchi and Eisaku Sato ed., Asakura Shoten, 2014.11

Scope: Chapter 6: Evaluating Brand Strength using Purchase History Data pp.90-108

Marketing Analysis with R

SATOMURA TAKUYA, Kyorisu Shuppan, 2014.10

Marketing Models with R

SATOMURA TAKUYA, Kyorisu Shuppan, 2010.12

Fundamental Research on Consumer Interactions with WOM and eWOM

YUTAKA HAMAOKA, TAKUYA SATOMURA, Keio University Press, 2009.03

The Science of Web Marketing

SATOMURA TAKUYA, Akihiro Inoue and Japan Institute of Marketing Science ed., Chikura Shobo, 2007.02

Scope: Modeling Online Browsing and Purchase Behavior at an E-Commerce Web Site, pp.215-240